Pega Customer Decision Hub: Total economic impact

The Total Economic Impact of Pega Customer Decision Hub

Cover

For marketers today, delivering an exceptional CX is imperative – and requires investment. Organizations need technology that enables personalized, seamless experiences, regardless of channel.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed 4 customers with up to 5 years of experience using Pega Customer Decision Hub. The risk-adjusted results include:

  • ROI of 489% and net present value of $150M over three years
  • $107M per year in profit loss avoided through increased retention
  • Incremental revenue growth of $677M over the course of three years

Read the full report to learn more.

Vendor:
Pegasystems
Posted:
24 Apr 2020
Published:
24 Apr 2020
Format:
PDF
Length:
22 Page(s)
Type:
Research Content
Language:
English
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