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The experience economy is putting pressure on marketers to ensure they’re providing customers with a well-rounded journey. In fact, 60% of organizations surveyed by IDC said that improving customer satisfaction and trust was their number one DX initiative for the upcoming year.

Download this IDC blog post to see why so many organizations are making the shift from selling a product to providing an experience, and explore the benefits of doing that, including:

  • Improved customer satisfaction
  • Longer customer relationships
  • Increased revenue
  • And more
Vendor:
Comcast Business
Posted:
Feb 8, 2021
Published:
Jan 31, 2020
Format:
HTML
Type:
Resource

This resource is no longer available.

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