How to create great customer experiences: Walk in their shoes
Before you can map the customer journey, you need to understand them – travel the customers' road – in order to create the perfect customer experience.
But while creating an omnichannel experience may be a priority for most companies, many lack the necessary tools and infrastructure to unify departmental silos, integrate their information systems, and deliver the right message at the right time.
Inside our expert e-book, explore how:
• Marathon Sports, California Pizza and other big brands are blending online and offline customer experiences successfully
• Popular tools like Hadoop can identify customer opportunities
• Customer loyalty programs can be used successfully without backfiring
• And more