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Mastering customer service and multichannel communication is easier said than done, especially since Gartner reports that nearly 9 out of 10 companies expect to compete mainly on the basis of customer experience this year.
That’s why this expert handbook explores how mobile and social CRM tools can be a company’s ace in the hole on the way.
Chapters include:
• Building better CX
• Mobile CRM’s broad appeal
• Social CRM depends on collaboration
• Integrating social media with CEM
• Devising a comprehensive strategy
• New Dimensions in CRM