The effect of mobile location analytics on CRM
With the ability to compare prices and make purchases from the comfort of their home, retailers grant customers flexibility via the web.
For many, however, online shopping hasn't completely replaced the in-store experience. Fortunately, tools like mobile location-based services are helping companies fuse digital and physical customer interactions.
In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.
Explore their points of view, plus the stories of three companies in their early stages of mobile payment technology.