How to integrate disparate data to improve customer experiences

Cover Image

Companies are constantly flooded with customer information across multiple media channels, including websites, mobile apps, social media and blogs. With customer data siloed in various locations, creating a seamless omnichannel experience is still a distant goal for many enterprises.

They often lack the technology – and the organizational culture – to stitch data together. As a result, they’re often handicapped when it comes to customer service.

This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You’ll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer. 

By downloading this content, you understand that your name and contact information will be shared with Microsoft, and that Microsoft may contact you concerning products and solutions presented in the report. Microsoft respects your privacy. Please read the Microsoft online Privacy and Cookies Statement at

TechTarget Customer Experience
Feb 8, 2021
Jan 19, 2016
Already a Bitpipe member? Log in here

Download this eBook!