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In the modern business world, customer experience is everything. Digital marketing focuses on ensuring a seamless, holistic, multichannel experience to all customers all the time. And, in an experience-driven economy, your customers will quickly leave you if you don’t offer an experience that’s tailored to their ever-changing life circumstances.

To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed.

Access this informative white paper today for an in-depth discussion – as well as multiple case studies – on how you can use big data analytics to enhance experience while boosting the bottom line.

Vendor:

IBM

Posted:

Feb 8, 2021

Published:

Aug 31, 2013

Format:

PDF

Type:

White Paper