CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions
Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.
In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:
- An overview of analytics and what an organization can gain from it
- Steps for making the business case
- The current solution landscape
- Tips for choosing the right platform