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Back in 1997, Britain’s BT realized it had to be more dynamic in its pricing strategies, with greater insight into the effects those strategies had on revenue streams and customer churn. They  required full analysis capabilities as well as rapid, accurate reporting of the impact of rate changes, yet realized they did not have the ability to perform this level of detailed analysis and reporting.

This concise case study outlines how they chose to leverage a Data warehousing as a Service (DaaS), allowing their pricing analysts to have access to a live analytical database, reports, and a team of experienced consultants who understand their business requirements.

Read on to learn how this strategically outsourced approach allows BT to control its costs without constraining creativity.

Vendor:

Kognitio

Posted:

Feb 8, 2021

Published:

Jun 11, 2013

Format:

PDF

Type:

White Paper