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As the retail industry embraces generative AI, this Avanade case study explores opportunities for retailers to thrive in the AI-driven era. Research shows retailers are confident in AI readiness but have gaps in workforce planning, responsible AI governance, and employee onboarding.

Key gen AI use cases include:

• Hyper-personalized in-store experiences blending digital and physical data
• Real-time customer insights for targeted marketing and optimized pricing
• And more

Avanade's Intelligent Store framework on Microsoft Azure is designed to help retailers unlock AI efficiencies. Read the case study now to see how your retail organization can leverage AI for resilient and responsible growth.