Shopping Cart Software White Papers
-
Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
Sponsored by: Silverpop Systems Inc. an IBM CompanyThis white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
-
Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
Sponsored by: IBMThis IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
-
Retail Website Performance- Consumer Reaction to a Poor Online Shopping Experience
Sponsored by: Akamai TechnologiesRetailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.