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Personalization White Papers

  • Your Retail Marketing Automation Checklist

    Sponsored by: Infobip

    With an omnichannel marketing automation hub survey as a conduit, no personalization goal is out of reach. Check out this white paper to explore a marketing automation checklist that lays out everything you need to get started.

  • Make a Big Impact. Even if You’re Not a Big Brand

    Sponsored by: Adobe

    Experiences are the new differentiating factors for businesses, with a great customer experience allowing your brand to stand head and shoulders above your competitors’. Access this white paper to learn how real companies used tools like AI and analytics to deliver better digital experiences than their budgets previously allowed.

  • Twenty Can’t-Miss Mobile Personalization Trends

    Sponsored by: Adobe

    Since the majority of consumers spend more time using mobile devices than watching TV and access more websites on their mobile device than elsewhere, it’s crucial that businesses focus on improving the mobile experience of their consumers. Access this guide to learn 10 ways to start with mobile personalization, and 10 further ways to excel.

  • Breaking Through the Content Clutter: Using Personalization to Engage Buyers

    Sponsored by: Seismic

    Read this white paper to learn how personalization can automatically create engaging content across all stages of a customer’s journey, allowing you to reap the benefits of the most digitally engaged time in human history—including increases in content usage, conversion, and more.

  • The Ultimate Guide to Website Personalization

    Sponsored by: Progress Software Corporation Sitefinity

    Personalization is something that most consumers demand these days, but successfully personalizing a website doesn’t just require user data—it requires careful planning and execution. Check out this white paper to learn how personalization works, what challenges are associate with it, how it fits with content management strategies, and more.

  • The pros and cons of customer service AI

    Sponsored by: TechTarget

    While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.

  • Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS

    Sponsored by: Contentstack

    The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack headless CMS and focusing on mobile, the HEAT gained additional customer visibility which helped this deliver next-level personalization. Read this case study to learn how they crafted an award-winning app that drove sales and brand engagement.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • 15% of customer service interactions will be handled by AI in 2021

    Sponsored by: TechTarget

    15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

  • Make Journey Mapping Your Secret to Outstanding Customer Service

    Sponsored by: ServiceNow

    View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.

  • How to be a Great Marketer with AI

    Sponsored by: Contentstack

    In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.

  • The Consumerization of IT 101

    Sponsored by: SearchSecurity.com

    Access this expert briefing to get answers to your most pressing questions concerning the consumerization of IT.

  • Considering a BYOPC Strategy: A Q&A

    Sponsored by: SearchSecurity.com

    Discover the concerns, opportunities, and benefits of enabling a BYOPC initiative in your workplace, including why enforcing a strict policy beforehand is essential to its success.

  • Achieve CX Optimization with Call Center Transformation

    Sponsored by: Squelch

    In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.

  • Customer Service Analytics to Enhance CX

    Sponsored by: Freshworks

    Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.

  • Improving the Customer Experience Journey with Analytics

    Sponsored by: ConvergeOne

    Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Improve Customer Experience through Personalization

    Sponsored by: Hewlett Packard Enterprise

    In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.

  • Personalized Marketing and Web Analytics

    Sponsored by: IBM

    In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

  • Real-time Personalization: 6 fundamental tips for marketers

    Sponsored by: IBM

    Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

  • UPMC Health Plan Optimizes Customer Conversations to Ensure Service Excellence

    Sponsored by: Genesys

    Consult this case study today to learn how UPMC Health Plan developed an innovative customer service strategy that provided consistent, personal customer experiences, enabled constant service improvements, and more.

  • Implementing business tablets instead of BYOD

    Sponsored by: Kensington

    Discover why tablets are overtaking BYOD, use cases of tablets in the workplace, plus which tablet is leading the change.

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