Market Trends White Papers
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Focusing on the 3 Ps for ABM Revenue at Scale
Sponsored by: TechTargetIn this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetIn this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
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Demand and Account-Based Marketing: Planning Assumptions 2021
Sponsored by: TechTargetDisruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
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3 paths to more productive revenue capture in a changing interaction landscape
Sponsored by: TechTargetIn this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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Using Intent Data for Effective Persona Development in ABM
Sponsored by: TechTargetIn this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
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Today’s Market Realities Require New Demand Gen Strategies
Sponsored by: TechTargetIn this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
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3 C’s for Understanding Real Intent Data: Context, Content and Contacts
Sponsored by: TechTargetTo help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
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Three Ways Personas Can Improve ABM Performance
Sponsored by: TechTargetDownload this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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How to Use Purchase Intent to Refocus ABM Priorities
Sponsored by: TechTargetThis new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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Billion Dollar Blindness
Sponsored by: TechTargetRead this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
Sponsored by: TechTargetIn this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Who You Gonna Call?
Sponsored by: TechTargetDownload this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
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Moving From Leads to Buying Groups in One Easy Step
Sponsored by: TechTargetIn B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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How to Use Email Marketing to Nurture Third-party Leads
Sponsored by: TechTargetMore than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
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3 Big Ideas for Capturing More Demand from Your Market
Sponsored by: TechTargetIs your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
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Account-Based Marketing Will Fail Without Organizational Alignment
Sponsored by: TechTargetWhat makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
Sponsored by: TechTarget90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
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Part 7: Lead Scoring and Action Triggers
Sponsored by: TechTargetDownload this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
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Part 6: Marketing Channels, Programs and Campaigns
Sponsored by: TechTargetMarketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
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Light at the End of the Funnel
Sponsored by: TechTargetWhether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
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SD-WAN Market Trends
Sponsored by: Hughes Network SystemsSoftware-defined WAN (SD-WAN) is taking over for traditional WAN, but not without taking a few lessons from its predecessor. Because of this, we have seen two significant trends in SD-WAN emerge; SD-WAN and WAN optimization techniques are merging and SD-WAN as a service. Access this e-guide for details.
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Colocation Data Center Market News
Sponsored by: EquinixAre colocation data centers about to be replaced by neutral connections? The current shifts in the colocation market are showing that this may very well be the case. Read this brief e-guide to learn about the colocation data center market shake-up that might spell huge benefits and a greater range of options for certain customers.
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What You Need-to-Know Before Jumping into Containers
Sponsored by: NirmataThere's a lot of buzz about what containers can do, but the technology is new and there are gaps that still need to be filled. Read this e-guide to learn what the experts are saying about containers and why you need to be cautious in planning your container strategy.
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What's the Pulse on the BPM World?
Sponsored by: MicrosoftWhat is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
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Max Out Your Hybrid Cloud Benefits
Sponsored by: SplunkIf you're like most organizations, you're spreading your IT environment to a hybrid cloud. But you have some difficult decisions to make before jumping in. Access this e-guide to clear operational and management hurdles through resource and cost management.
