Loyalty Programs White Papers
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How Security Can Help Grow Your Business: The Marketing Side of Tokenization
Sponsored by: First Data CorporationTokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
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Four Effective Service Strategies that Drive Brand Advocacy
Sponsored by: Oracle CorporationThis paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
Sponsored by: Oracle CorporationThe longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.