Campaign Management White Papers
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Strategic Marketing Software Boosts Inbound Marketing Tactics
Sponsored by: TechTarget Customer ExperienceMarketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
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A Marketing Pilot for FTTH Network Rollout
Sponsored by: ECI TelecomOperators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
Sponsored by: TIBCO Spotfire DivisionThis Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Seven Email Marketing Refreshes
Sponsored by: Bronto SoftwareThis whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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Ten Tips for Effective Lead Management
Sponsored by: MarketoLearn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
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NetAcuity: The Industry Standard for IP Intelligence Technology
Sponsored by: Digital ElementNetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
