Brand Loyalty White Papers
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Global Brand Management
Sponsored by: OpenTextThe following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
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6 Best Practices for Creating a Content Marketing Strategy
Sponsored by: Act-On SoftwareA content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
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Understanding the Economics of IT Reputational Risk
Sponsored by: IBMAccess this white paper today to view the results of a survey of more than 1000 business continuity specialists and more than 1200 security practitioners, and learn how your peers are approaching modern DR and reputation management practices.
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8 Ways To Build Your Brand Using Social Media
Sponsored by: MarketWiredSavvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
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Choose a Branding Agency: 5 Social Media Questions You Need to Ask
Sponsored by: Oracle CorporationThe following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
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Go beyond the surface: User Experience Design At A Glance
Sponsored by: Hewlett Packard EnterpriseThis brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more.
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Facilitating Compelling Experiences
Sponsored by: OpenTextIn this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences.
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Social Customer Service: The Pivotal Driver of the Social Enterprise
Sponsored by: LiveOpsRead this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.
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Infor CRM Epiphany For Consumer Products
Sponsored by: Infor CRMInfor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
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Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry
Sponsored by: WiproThis paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.
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VeriSign Mobile Enterprise Services: Enabling Next-Generation Mobile Messaging for Enterprises
Sponsored by: VeriSign, IncThis Solution Paper provides an overview of the rapidly growing mobile messaging and alerts market, and introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES).
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The High Stakes of Security: Protecting Your Brand
Sponsored by: IBM Software GroupThis white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...
