Advertising White Papers
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
Sponsored by: WebTrendsWith over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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What if? Unleashing the Potential of Digital Signage
Sponsored by: InsightIn this presentation transcript, Principle Analyst Zeus Kerravala of ZK Research reveals the secrets of utilizing digital signage to its fullest potential. Learn the transformations this technology has gone through, where it's going, and how businesses have successfully leveraged its power.
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
Sponsored by: AT&T CorpTurn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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Total cost of ownership: How much are you really spending to host your ad server?
Sponsored by: OpenXOpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
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Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
Sponsored by: Alteryx, Inc.Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
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Personalized Video Experiences
Sponsored by: Motorola SolutionsThis paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
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Addressable Advertising Opportunities for Network Operators
Sponsored by: Motorola SolutionsThis paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
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Seven Email Marketing Refreshes
Sponsored by: Bronto SoftwareThis whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.