Advertising Industry White Papers
Sponsored by: TechTarget
In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Sponsored by: SearchSecurity.com
More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Sponsored by: AT&T Corp
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Sponsored by: Motorola, Inc.
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.