Shopping Cart Software Research
Sponsored by: Silverpop Systems Inc. an IBM Company
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Sponsored by: IBM
This IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Sponsored by: Akamai Technologies
Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.