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Personalization Research

  • 7 Ways to Boost Webinar Engagement & Results

    Sponsored by: PGi

    63% of people are willing to spend up to 60 minutes watching a webinar, according to a recent survey. However, it is essential to keep your audience engaged in your presentation. In this interactive resource, explore 7 tips to keep your webinar audience coming back for more.

  • 5 Ways Your Online Event Can Go Wrong (And How to Fix It)

    Sponsored by: PGi

    Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.

  • Building the Data Foundation

    Sponsored by: Adobe

    Data is the foundation for providing an intelligent customer experience, as evidenced by the fact that nearly 7 in 10 companies believe it’s important to create unified customer profiles across channels. But this goal is also an ambitious one, as just 1 in 10 can do so. Read on to learn how you can create better customer experiences through data.

  • The Ultimate Guide to Website Personalization

    Sponsored by: Progress Software Corporation Sitefinity

    Personalization is something that most consumers demand these days, but successfully personalizing a website doesn’t just require user data—it requires careful planning and execution. Check out this white paper to learn how personalization works, what challenges are associate with it, how it fits with content management strategies, and more.

  • Take Personalization to the Next Level with Hyper-Personalization

    Sponsored by: Progress Software Corporation Sitefinity

    Watch this webinar to learn about hyper-personalization and how it can help take you existing strategy to the next level.

  • The pros and cons of customer service AI

    Sponsored by: TechTarget

    While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.

  • Optimize your content management strategy with AI

    Sponsored by: TechTarget

    AI can upgrade CMS workflows to optimize content creation, streamline content preparation processes and improve customer experiences. Download this expert guide—after a brief survey—to learn how AI technologies, including machine learning, NLP, image recognition and more, can be applied to content management workflows and the benefits that offers.

  • Legacy Infrastructure & Disjointed Strategic Vision Are Barriers to Next Gen Customer Experiences

    Sponsored by: Comcast Business

    Despite the ubiquity of technology throughout the customer journey, customers still want human-like interactions with brands. In order to provide this, organizations should focus on providing empathy at scale. In this IDC study, explore the challenges of building out empathy at scale and how you can overcome 3 common barriers.

  • Miami HEAT Delivers Realtime Personalized Digital Experiences with a Headless CMS

    Sponsored by: Contentstack

    The Miami HEAT needed a more flexible, scalable CMS. By moving to Contentstack headless CMS and focusing on mobile, the HEAT gained additional customer visibility which helped this deliver next-level personalization. Read this case study to learn how they crafted an award-winning app that drove sales and brand engagement.

  • 5 Competencies You Need For CX Innovation

    Sponsored by: Avtex

    The most effective counter to a consumer culture that bases decisions largely on price is developing a customer experience (CX) that truly differentiates your brand from other market noise. In order to deliver an innovative CX, there are 5 keys that you will want to master—watch this webinar to find out what they are and how you can get started.

  • Navigating the CX Technology Landscape

    Sponsored by: Avtex

    View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • 15% of customer service interactions will be handled by AI in 2021

    Sponsored by: TechTarget

    15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

  • Make Journey Mapping Your Secret to Outstanding Customer Service

    Sponsored by: ServiceNow

    View this white paper to explore how you can better asses the quality of your customer experience by gaining a better understanding of your customer journey. Learn how to lay the foundation for a successful customer journey map, and discover how to put your journey map into action.

  • How to be a Great Marketer with AI

    Sponsored by: Contentstack

    In this newsletter from Contentstack, learn how to unleash the power of your marketing teams with AI tools. Discover how to create and deliver new digital experiences, and grow your business with smart technology including analytics, personalization, and more.

  • The Secrets of Seamless Retailing Success

    Sponsored by: ComputerWeekly.com

    Thisresearch from Accenture suggests that consumers may be having second thoughts about the benefits of online shopping and that no one should write off stores just yet.

  • Achieve CX Optimization with Call Center Transformation

    Sponsored by: Squelch

    In this guide, learn how call center optimization can improve your CX strategy. Discover 5 common customer support problems affecting your CX, and learn how call center transformation can increase business value and drive customer satisfaction.

  • Customer Service Analytics to Enhance CX

    Sponsored by: Freshworks

    Nothing instills customer loyalty as much as being treated like a person. There's an innate note of respect and authenticity that emerges in a process when customers need help and it is offered with a personal touch. Keep reading to learn more about the role of customer service analytics.

  • Improving the Customer Experience Journey with Analytics

    Sponsored by: ConvergeOne

    Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Improve Customer Experience through Personalization

    Sponsored by: Hewlett Packard Enterprise

    In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.

  • Personalized Marketing and Web Analytics

    Sponsored by: IBM

    In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

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