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Online Advertising Research

  • 5 Ways Your Online Event Can Go Wrong (And How to Fix It)

    Sponsored by: PGi

    Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.

  • The Human Face of Big Data: Data Driven

    Sponsored by: ComputerWeekly.com

    Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.

  • Websites are Dead. Long Live Digital Presence

    Sponsored by: Limelight Networks, Inc.

    In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.

  • Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans

    Sponsored by: WebTrends

    With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

  • Nine Real-World Results from Testing and Targeting

    Sponsored by: WebTrends

    In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

  • Digital Billboard Advertising - New Life for a Classic Medium

    Sponsored by: Motorola, Inc.

    Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.

  • Removing Internet Anonymity Barriers with IP Intelligence

    Sponsored by: Digital Element

    NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.

  • NetAcuity: The Industry Standard for IP Intelligence Technology

    Sponsored by: Digital Element

    NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.

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