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Marketing Research

  • 7 Ways to Boost Webinar Engagement & Results

    Sponsored by: PGi

    63% of people are willing to spend up to 60 minutes watching a webinar, according to a recent survey. However, it is essential to keep your audience engaged in your presentation. In this interactive resource, explore 7 tips to keep your webinar audience coming back for more.

  • The Worry-Free Guide to Virtual Events

    Sponsored by: PGi

    Virtual events can be a game changer for your communications. However, while they make it easy to connect, they’re not always easy to execute. You have to put in the work if you want to grab people’s attention effectively. In this white paper, explore 10 best practices to help you run a successful virtual event.

  • 5 Ways Your Online Event Can Go Wrong (And How to Fix It)

    Sponsored by: PGi

    Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • Prove Your Marketing Worth

    Sponsored by: Adobe

    In a business world that’s obsessed with data-driven decisions, any marketing team worth their salt knows they need to be able to justify their efforts with insights that show results. Check out this white paper to learn how to drive ROI with every decision by making marketing analytics an integral part of your process.

  • The Ultimate Guide to Marketing AI

    Sponsored by: Dataiku

    To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.

  • Billion Dollar Blindness

    Sponsored by: TechTarget

    Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

  • Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)

    Sponsored by: TechTarget

    In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

  • How to Use Intent Monitoring to Maximize Demand Capture

    Sponsored by: TechTarget

    Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

  • Your Go-To Guide for Web Personalization with Progress Sitefinity

    Sponsored by: Progress Software Corporation Sitefinity

    Download this e-book for a refresher of content personalization fundamentals and learn how Progress Sitefinity CMS and Sitefiniity Insight can help manage, organize, and deliver your content.

  • How to Use Email Marketing to Nurture Third-party Leads

    Sponsored by: TechTarget

    More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

  • Personalization vs. Customization: Clarifying the Confusion

    Sponsored by: Progress Software Corporation Sitefinity

    Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.

  • Moving from Leads to Buying Groups in One Easy Step

    Sponsored by: TechTarget

    In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

  • 3 Big Ideas for Capturing More Demand

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • The pros and cons of customer service AI

    Sponsored by: TechTarget

    While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey.

  • The Marketing Value of Marketing Automation.

    Sponsored by: Adobe

    Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.

  • Marketing Automation Checklist: Choose the Right Solution for You

    Sponsored by: Adobe

    Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.

  • How to Align Sales & Marketing to Convert More Leads

    Sponsored by: Adobe

    Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.

  • How Sales and Marketing Can Thrive on Real Purchase Intent

    Sponsored by: TechTarget

    More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

  • SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

    Sponsored by: TechTarget

    Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

  • Virtual Event Services: Ensure Success from Recruitment to Follow-Up

    Sponsored by: TechTarget

    Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

  • Owner’s Manual for the Modern Demand Gen Engine

    Sponsored by: TechTarget

    Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.

  • Service KPIs: 18 Things to Consider

    Sponsored by: Vonage

    Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.

  • Buying BANT Important considerations when sourcing high-quality leads externally

    Sponsored by: TechTarget

    On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.

  • Billion Dollar Blindness

    Sponsored by: TechTarget

    Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.

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