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Marketing Research

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • The Ultimate Guide to Conversion Rate Optimization

    Sponsored by: Coveo

    Your site search function is the unsung hero of your brand, and if you are delivering an intelligent, AI-fueled search experience like users expect, then you are setting your business up for huge opportunities in both CRM and quality sales opportunities.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • The Total Economic Impact of Adobe Experience Cloud

    Sponsored by: Adobe Inc

    In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.

  • The Business Value of Adobe Experience Manager Sites

    Sponsored by: Adobe Inc

    View this case study to learn about the business value of Adobe Experience Manager Sites (AEM Sites), and decide if AEM Sites is right for your organization's engagement goals.

  • How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

    Sponsored by: TechTarget

    In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

  • Thinking Differently About Data and Reporting

    Sponsored by: TechTarget

    How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.

  • Critical Success Factors for ABM

    Sponsored by: TechTarget

    View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.

  • CMOs: How to Leverage Data to Enhance Customer Experiences

    Sponsored by: Verizon

    In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.

  • Why Cold Prospecting Costs You 50% of Your Deals

    Sponsored by: TechTarget

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • The Model for Modern Marketing

    Sponsored by: Adobe Inc

    View this white paper to learn how outdated marketing strategies are failing today's businesses and consumers. Uncover how CMOs can improve their marketing strategies by taking on a new, truly customer-centric approach, and explore how a modern day marketing model can help improve customer satisfaction and jumpstart your business success.

  • Priority Engine: A Faster Path to More Deals

    Sponsored by: TechTarget

    Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.

  • Power Marketing Attribution with Machine Learning

    Sponsored by: Dataiku

    Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.

  • Commitment and Dedication

    Sponsored by: TechTarget

    ABM is not a campaign—it's a multi-faceted strategy. Read this infographic to learn just how much more effective your marketing efforts can be by making use of an ABM strategy.

  • Segment Your Data to Reach the Right Prospects

    Sponsored by: Act-On Software

    Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.

  • Best Practices for CRM and Marketing Automation Integration and Alignment

    Sponsored by: Act-On Software

    Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.

  • How to Hire the Perfect Person to Run Your Social Media

    Sponsored by: Act-On Software

    In this blog post, learn everything you need to know about the criteria you should consider when looking to hire a social media expert.

  • 15 Best Practices for Email Unsubscribes

    Sponsored by: Act-On Software

    Email list churn on average can be anywhere from 25 to 30 percent YOY—meaning marketers need to attract 25 to 30 percent more subscribers annually just to break even. There are ways to abide to unsubscribe requests while still maintaining your audience base. Read this resource to learn 15 best practices to ethically reduce email list churn.

  • Keep Existing Customers to Maximize ROI

    Sponsored by: Act-On Software

    Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.

  • 5 Killer Tips for Creating LinkedIn Posts that Hook Readers

    Sponsored by: Act-On Software

    If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.

  • 63 Digital Advertising Terms Every Marketer Should Know

    Sponsored by: Act-On Software

    If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.

  • Why Bad Demand Gen Is Holding You Back

    Sponsored by: TechTarget

    Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

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