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Marketing Research

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Analysis of the Enterprise Marketing Software Suite Options on the Market Today

    Sponsored by: Adobe Inc

    Download this Forrester Wave report for Enterprise Marketing Software Suites to explore the features to look for when choosing your next EMSS, and find out why Adobe, SAS and Salesforce were named as leaders for this market.

  • HSBC Australia: Unifying customer experiences

    Sponsored by: Pegasystems

    The key to modernizing marketing lies in tools that enable you to target consumers with the right contextual information, without overloading them. Click through to this overview to learn how HSBC Australia transformed their marketing processes and achieved 3 key results.

  • The Forrester Wave Real-Time Interaction Management, Q1 2019

    Sponsored by: Pegasystems

    In B2C spaces, real-time interaction management (RTIM) is critical to delivering high-end customer experiences for sustainable sales and revenue growth. Download this RTIM market whitepaper, which cross-compares 12 major vendors including Pegasystems, IBM, and SAS, for an intelligent buyer’s decision.

  • Consumer Identity Management for the CMO, CISO, and CIO

    Sponsored by: Okta

    As customer demands shifting towards mobile device functionality, consumer IAM (CIAM) becomes a critical security consideration for business leaders.In this article, discover how CIAM can be a strategic asset for businesses and uncover the specific requirements of identity management for CMOs, CISOs and CIOs.

  • Document Your Ideal Customer Profile (ICP)

    Sponsored by: TechTarget

    Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.

  • Map Content to the Buyer’s Journey

    Sponsored by: TechTarget

    Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.

  • New Uses of Core Marketing Channels

    Sponsored by: TechTarget

    You may be surprised to learn which channels successful ABMers are identifying as their top priorities. Gain pro tips to successful ABM in this infographic.

  • From Pipeline to Platform: The Future of E-Commerce

    Sponsored by: DMI Inc

    Read this e-book for an explanation of why platform companies are succeeding right now—and how pipeline companies can deploy platform tools to not only compete, but thrive in the long-term.

  • Six Tips to Winning More Deals

    Sponsored by: Upland Qvidian

    To increase chances of winning more deals—organizations need to be aware of the necessity in employing both a reactive and proactive approach to sales proposals. Use this white paper for 6 tips for proactive sales proposals that will help you win more deals and partnerships.

  • Unlocking the Future of Sales Enablement

    Sponsored by: Upland RO Innovation

    The sales enablement market is rapidly evolving. With the wide range of application and strategy options available to organizations, how do you cut through the noise? Watch this webinar for actionable insights that will help you to prioritize the right sales enablement projects and choose the best-in-class technology.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • The Keys to An Effective Channel Incentive Program

    Sponsored by: Fielo

    Far too many channel incentive programs fail—however, with some creative thinking and intelligent goal awareness, you can help ensure that your channel incentive program is a success. Read this white paper for 8 key tactics to create an effective channel incentive program.

  • Fuze Opens the Aperture to Target More Active Accounts in Their Market

    Sponsored by: TechTarget

    View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.

  • How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

    Sponsored by: TechTarget

    In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.

  • How AppNeta Drives Growth with Priority Engine

    Sponsored by: TechTarget

    View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • Operationalizing a Fully Integrated Demand Gen Engine at Druva

    Sponsored by: TechTarget

    How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

    Sponsored by: TechTarget

    In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

  • Thinking Differently About Data and Reporting

    Sponsored by: TechTarget

    How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.

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