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Marketing Research

  • Executive Guide for Marketing: 3 Models for Digital Transformation

    Sponsored by: Bynder

    With this digital transformation guide for marketing professionals, learn how to leverage the powers of modern technology to achieve digital business transformation and discover how to fulfill your digital transformation goals by selecting 1 of 3 successful transformation models.

  • Marketing Artificial Intelligence for Dummies

    Sponsored by: Dataiku

    As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    In this extensive 38-page case study from TechTarget, learn how TIBCO—a TechTarget client since 2014—achieved true marketing transformation through the use of TechTarget marketing technology.

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Watch, Listen, Learn: Winning in the Age of the Informed Buyer

    Sponsored by: TechTarget

    In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • How to Choose the Best CRM System & Strategy

    Sponsored by: SugarCRM

    Download this expert guide to explore a Q&A with Drew Whitcomb, Business Development Manager of SaaS consultancy Lunar, and learn about the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • Want a Better MarTech Stack? Think Like A (M)Architect

    Sponsored by: Workato

    View this white paper to discover the fundamental features of a successful marketing technology architecture. Uncover useful steps for designing a marketing technology architecture that suits your organization's unique needs, and explore how to avoid the hidden costs of poor architecture.

  • Customized & Configured: The Secrets Behind How Leading Companies Achieve Consistent Growth

    Sponsored by: Wrike

    Download this e-book to learn how some of today's leading companies have invested in customizable and configurable tools and adopted flexible processes to scale without limits.

  • How to Build, Operate and Run Your Stack to Win in Your Industry

    Sponsored by: TechTarget

    In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

  • Transforming Marketing Campaigns into Dynamic Visual Experiences

    Sponsored by: Cloudinary

    In this article, discover the value of dynamic visual experiences. Explore the challenges of dynamic outreach, and learn how digital asset management (DAM) can help marketers optimize their digital experiences and streamline marketing workflows.

  • Enhance Omnichannel Customer Experience with a Single, Trusted View of Data

    Sponsored by: Informatica

    In this white paper, explore how MDM can help enhance customer experiences across your entire organization, and discover why companies using MDM have an 80% higher omnichannel satisfaction rating than those who don't.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Four Perspectives on Digital Transformation: Leaders Share Lessons Learned

    Sponsored by: Capriza

    Investing in digitizing your business processes has never been more important, but getting started would be easier if you knew what challenges to expect. Inside, discover 4 perspectives on digital transformation. Learn about common digitization challenges by industry, and explore how to make your transformation more efficient and effective.

  • The Anatomy of a Preference Center

    Sponsored by: Akamai Technologies

    What is enterprise preference management (EPM), and how can it help deliver better customer experiences? In this white paper, learn how an EPM platform can help give consumers control of their customer engagement and experiences, and explore how preference management can help solve the longstanding privacy-personalization paradox.

  • How to Nail Your Enterprise Marketing Strategy

    Sponsored by: Contentstack

    When compared to smaller organizations, enterprise marketers lag behind. Learn how to spring ahead of the pack with insight from this enterprise marketing strategy guide, and uncover 5 fool-proof tips for a better enterprise marketing campaign.

  • Why a Seamless CX is Essential for Business Success

    Sponsored by: TechTarget

    Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

  • Take Out the Trash

    Sponsored by: TechTarget

    Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • Digital Asset Management for Dummies

    Sponsored by: Bynder

    Download Digital Asset Management for Dummies to find out how to improve your current ability to manage digital asset, and explore 10 best practices to use when launching your DAM system.

  • State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer

    Sponsored by: Bynder

    In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.

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