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Marketing Research

  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs & the Role of Awareness in Demand Generation

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Make Lead Scoring and Action Triggers More Accurate

    Sponsored by: TechTarget

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Why Cold Prospecting Costs You 50% of Your Deals

    Sponsored by: TechTarget

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • Your Guide to Creating a Marketing Activity Taxonomy

    Sponsored by: TechTarget

    Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • Close Deals Faster with Priority Engine Email Alerts

    Sponsored by: TechTarget

    How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Analysis of the Enterprise Marketing Software Suite Options on the Market Today

    Sponsored by: Adobe Inc

    Download this Forrester Wave report for Enterprise Marketing Software Suites to explore the features to look for when choosing your next EMSS, and find out why Adobe, SAS and Salesforce were named as leaders for this market.

  • HSBC Australia: Unifying customer experiences

    Sponsored by: Pegasystems

    The key to modernizing marketing lies in tools that enable you to target consumers with the right contextual information, without overloading them. Click through to this overview to learn how HSBC Australia transformed their marketing processes and achieved 3 key results.

  • The Forrester Wave Real-Time Interaction Management, Q1 2019

    Sponsored by: Pegasystems

    In B2C spaces, real-time interaction management (RTIM) is critical to delivering high-end customer experiences for sustainable sales and revenue growth. Download this RTIM market whitepaper, which cross-compares 12 major vendors including Pegasystems, IBM, and SAS, for an intelligent buyer’s decision.

  • Consumer Identity Management for the CMO, CISO, and CIO

    Sponsored by: Okta

    As customer demands shifting towards mobile device functionality, consumer IAM (CIAM) becomes a critical security consideration for business leaders.In this article, discover how CIAM can be a strategic asset for businesses and uncover the specific requirements of identity management for CMOs, CISOs and CIOs.

  • Document Your Ideal Customer Profile (ICP)

    Sponsored by: TechTarget

    Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.

  • Map Content to the Buyer’s Journey

    Sponsored by: TechTarget

    Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.

  • New Uses of Core Marketing Channels

    Sponsored by: TechTarget

    You may be surprised to learn which channels successful ABMers are identifying as their top priorities. Gain pro tips to successful ABM in this infographic.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • Fuze Opens the Aperture to Target More Active Accounts in Their Market

    Sponsored by: TechTarget

    View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.

  • How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

    Sponsored by: TechTarget

    In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.

  • How AppNeta Drives Growth with Priority Engine

    Sponsored by: TechTarget

    View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • Operationalizing a Fully Integrated Demand Gen Engine at Druva

    Sponsored by: TechTarget

    How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

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