Marketing Information Systems Research
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Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
Sponsored by: Adobe EchoSignIn this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
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Evaluate Today's Leading Integrated Marketing Management Vendors
Sponsored by: TeradataThis informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
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Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
Sponsored by: SDL Web Content Management Solutions DivisionThis is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
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Six Success Factors for Building a Best-Run Marketing Organization
Sponsored by: SAP America, Inc.This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
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Meeting the Demands of the Smarter Consumer
Sponsored by: IBMIBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
Sponsored by: SASRead this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
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Tips from the Trade - Competing on Web Analytics
Sponsored by: SASHow can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
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Creating Sales Opportunities with Lead Scoring
Sponsored by: Genius.comLead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
Sponsored by: IBMThis IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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Ten Tips for Effective Lead Management
Sponsored by: MarketoLearn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
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Microsoft Dynamics CRM 3.0
Sponsored by: MicrosoftReceive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
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Quality Data - Fuel for Your CRM Engine
Sponsored by: Hoover's, Inc. A D&B CompanyA CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.