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Marketing Information Systems Research

  • Marketing software moves closer to centre of the CIO’s vision

    Sponsored by: ComputerWeekly.com

    In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

  • CRM enters maturity as customer experience custodian

    Sponsored by: ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • Marketing software moves closer to centre of the CIO's vision

    Sponsored by: ComputerWeekly.com

    In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

  • Focusing on the 3 Ps for ABM Revenue at Scale

    Sponsored by: TechTarget

    In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

  • Driving Short-Term Quota Attainment by Aligning Marketing to Sales

    Sponsored by: TechTarget

    Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.

  • CRM enters maturity as customer experience custodian

    Sponsored by: ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • 3 paths to more productive revenue capture in a changing interaction landscape

    Sponsored by: TechTarget

    In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

  • Demand and Account-Based Marketing: Planning Assumptions 2021

    Sponsored by: TechTarget

    Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.

  • Expert Webinar: Closing the Loop on ABM Revenue in 2021

    Sponsored by: TechTarget

    Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.

  • Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.

  • Using Intent Data for Effective Persona Development in ABM

    Sponsored by: TechTarget

    In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

  • 3 C’s for Understanding Real Intent Data: Context, Content and Contacts

    Sponsored by: TechTarget

    To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

  • Billion Dollar Blindness

    Sponsored by: TechTarget

    Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

  • How to Use Email Marketing to Nurture Third-party Leads

    Sponsored by: TechTarget

    More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

  • 3 Big Ideas for Capturing More Demand from Your Market

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • Virtual Event Success— from Recruitment to Follow-Up

    Sponsored by: TechTarget

    Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

  • Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Parts 8 and 9 Measurement, KPIs and the Role of Awareness

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Part 7: Lead Scoring and Action Triggers

    Sponsored by: TechTarget

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Computer Weekly – 19 March 2019: How IT leaders should work with marketing

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.

  • Thinking Strategically About ABM

    Sponsored by: TechTarget and Marketo

    Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

  • Webcast: Thinking Strategically About ABM

    Sponsored by: TechTarget and Marketo

    Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

  • What to Look for in Marketing Automation Software

    Sponsored by: Marketo

    When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

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