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Marketing Information Systems Research

  • 7 Ways to Boost Webinar Engagement & Results

    Sponsored by: PGi

    63% of people are willing to spend up to 60 minutes watching a webinar, according to a recent survey. However, it is essential to keep your audience engaged in your presentation. In this interactive resource, explore 7 tips to keep your webinar audience coming back for more.

  • The Worry-Free Guide to Virtual Events

    Sponsored by: PGi

    Virtual events can be a game changer for your communications. However, while they make it easy to connect, they’re not always easy to execute. You have to put in the work if you want to grab people’s attention effectively. In this white paper, explore 10 best practices to help you run a successful virtual event.

  • 5 Ways Your Online Event Can Go Wrong (And How to Fix It)

    Sponsored by: PGi

    Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.

  • Billion Dollar Blindness

    Sponsored by: TechTarget

    Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

  • How to Use Email Marketing to Nurture Third-party Leads

    Sponsored by: TechTarget

    More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

  • 3 Big Ideas for Capturing More Demand

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • Virtual Event Services: Ensure Success from Recruitment to Follow-Up

    Sponsored by: TechTarget

    Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

  • Service KPIs: 18 Things to Consider

    Sponsored by: Vonage

    Download this white paper to explore some of the most regularly used KPIs and their importance when it comes to measuring customer success, as well as 18 considerations that you can use to shape your KPI measurements.

  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs and the Role of Awareness in Demand Generation

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Make Lead Scoring and Action Triggers More Accurate

    Sponsored by: TechTarget

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Computer Weekly – 19 March 2019: How IT leaders should work with marketing

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.

  • Thinking Strategically About ABM

    Sponsored by: TechTarget and Marketo

    Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

  • Webcast: Thinking Strategically About ABM

    Sponsored by: TechTarget and Marketo

    Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

  • What to Look for in Marketing Automation Software

    Sponsored by: Marketo

    When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

  • Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?

    Sponsored by: Adobe EchoSign

    In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.

  • Evaluate Today's Leading Integrated Marketing Management Vendors

    Sponsored by: Teradata

    This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.

  • Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World

    Sponsored by: SDL Web Content Management Solutions Division

    This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.

  • Six Success Factors for Building a Best-Run Marketing Organization

    Sponsored by: SAP America, Inc.

    This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

  • Meeting the Demands of the Smarter Consumer

    Sponsored by: IBM

    IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

  • The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics

    Sponsored by: SAS

    Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.

  • Tips from the Trade - Competing on Web Analytics

    Sponsored by: SAS

    How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

  • Creating Sales Opportunities with Lead Scoring

    Sponsored by: Genius.com

    Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

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