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  • The Insider’s Guide to Webinars

    Sponsored by: LogMeIn, Inc.

    Today there are so many ways to digitally interact with customers it can be tough for businesses to actually break through and connect with the proper audiences. That’s why so many organizations are turning to webinars. Read this eBook to learn how you can get started using webinars.

  • The Insider’s Guide to Webinars

    Sponsored by: LogMeIn, Inc.

    Amid remote work and stay-at-home orders, webinars have become an important part of the new marketing mix. Explore this in-depth guide to learn how you can develop a successful webinar strategy.

  • Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.

  • Using Intent Data for Effective Persona Development in ABM

    Sponsored by: TechTarget

    In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

  • Customer Testimonial: Tim Pickard, NewVoiceMedia

    Sponsored by: Adobe

    In this Marketo video testimonial, Tim Pickard, NewVoiceMedia's CMO, discusses their experience implementing and using the marketing solution, as well as the benefits they’ve experienced since. Watch now to learn more.

  • 3 C’s for Understanding Real Intent Data: Context, Content and Contacts

    Sponsored by: TechTarget

    To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

  • Televerde doubles productivity while empowering customers, women, and communities with Marketo Engage

    Sponsored by: Adobe

    To support their own marketing goals and maximize success for client campaigns, marketing and sales solution provider, Televerde, relies on Marketo Engage. Learn about their experience using Marketo and how its helped increase marketing efficiency by 4x in this case study.

  • Analyst Report: The ROI of Marketo Engage

    Sponsored by: Adobe

    Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential ROI for companies that implement Marketo Engage. Forrester interviewed real customers who had experience using the marketing solution. Read the complete report for their in-depth observations and analysis

  • Case Study: Bandwidth Drastically Improves Webinar Performance with Predictive Audiences

    Sponsored by: Adobe

    As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.

  • The Marketing Value of Marketing Automation.

    Sponsored by: Adobe

    Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.

  • Bank of New Zealand pioneers a pathway to transformation with Marketo

    Sponsored by: Adobe

    As they grew, financial institution, Bank of New Zealand, realized they would need to upgrade their marketing technology to meet customers’ evolving expectations. Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them meet strategic goals.

  • Evolving Persona Thinking to Win More Business

    Sponsored by: TechTarget

    Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

  • Secret Ingredient for Revenue Growth

    Sponsored by: TechTarget

    Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

  • Three Ways Personas Can Improve Your ABM Performance

    Sponsored by: TechTarget

    Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

  • Because Your MQLs Just Won’t Cut It

    Sponsored by: TechTarget

    Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • The Ultimate Guide to Marketing AI

    Sponsored by: Dataiku

    To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.

  • Billion Dollar Blindness

    Sponsored by: TechTarget

    Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.

  • Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)

    Sponsored by: TechTarget

    In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

  • How to Use Intent Monitoring to Maximize Demand Capture

    Sponsored by: TechTarget

    Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

  • How to Use Email Marketing to Nurture Third-party Leads

    Sponsored by: TechTarget

    More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

  • Moving from Leads to Buying Groups in One Easy Step

    Sponsored by: TechTarget

    In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

  • 3 Big Ideas for Capturing More Demand

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs and the Role of Awareness in Demand Generation

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

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