Market Research Research
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
Sponsored by: TechTarget90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
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Part 7: Lead Scoring and Action Triggers
Sponsored by: TechTargetDownload this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
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Part 6: Marketing Channels, Programs and Campaigns
Sponsored by: TechTargetMarketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
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Part 5: Building for the Buying Committee
Sponsored by: TechTargetIn B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
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Part 4: Establish Organizational Alignment
Sponsored by: TechTargetWhen sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Light at the End of the Funnel
Sponsored by: TechTargetWhether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
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Customer Engagement Strategies Hinge on Social Media Savvy
Sponsored by: BazaarvoiceSocial media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
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Next-Generation Networking Trends
Sponsored by: OptusIn this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.
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Customer experience strategy hinges on insight from analytics
Sponsored by: [24]7.aiThe key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
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Create a Referral Program to Grow Your IT Business
Sponsored by: ConnectWiseThe primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
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Scale-out Storage Market Forecast 2010-2015
Sponsored by: Red HatAlthough scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.
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Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
Sponsored by: AT&T CorpThis white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
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AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
Sponsored by: AT&T CorpThis brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
Sponsored by: AT&T CorpTurn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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Sybase Video: Complex Event Processing for Continuous Intelligence
Sponsored by: Sybase, an SAP companyDiscover how Sybase uses Complex Event Processing to help financial services companies capitalize on critical opportunities as they happen. This real-time Continuous Intelligence delivers actionable insights to enable informed decisions that can increase revenue, solve customer problems and reduce risk.
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Complex event processing for more intelligent business operations
Sponsored by: Sybase, an SAP companyRead this ebizQ e-book for an introduction to complex event processing (CEP). Inside, learn about the role of CEP in intelligent operations, as well as gaining access to a special three-part report on capturing, analyzing and taking action on event data.
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Sybase® Market Liquidity Analysis
Sponsored by: Sybase, an SAP companyA full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
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Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
Sponsored by: TeradataThe data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
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Magic Quadrant for Static Application Security Testing
Sponsored by: Veracode, Inc.In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
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A Marketing Pilot for FTTH Network Rollout
Sponsored by: ECI TelecomOperators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
Sponsored by: Pitney Bowes Business InsightGeocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
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Meeting the Demands of the Smarter Consumer
Sponsored by: IBMIBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
Sponsored by: SASRead this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
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Three Key Steps to B2B Marketing Optimization
Sponsored by: MarketoIn B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience?
Sponsored by: IBMThis presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
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