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  • Secret Ingredient for Revenue Growth

    Sponsored by: TechTarget

    Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

  • Three Ways Personas Can Improve Your ABM Performance

    Sponsored by: TechTarget

    Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

  • Forbes Insights When CFOs and CMOs Align Through Data

    Sponsored by: Teradata

    Download this white paper to examine some of the top reasons why CFOs and CMOs need to collaborate, how they can do it, and the benefits it can bring to the overall organization.

  • What Makes an Enterprise Video Content Management Platform

    Sponsored by: Vbrick

    Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations. Read this blog post for a full breakdown of what video content management is and its benefits, as well as considerations to help organizations pick the right one.

  • A Marketer’s Guide to Customer Experience

    Sponsored by: Informatica

    Download this eBook to explore some of the biggest challenges marketers face, in terms of customer data, and tips for developing an effective data management roadmap.

  • Put an End to Content Chaos

    Sponsored by: Highspot

    Download this white paper to explore 6 ways you can effectively manage content to empower—and not inundate—your sales and marketing teams.

  • Because Your MQLs Just Won’t Cut It

    Sponsored by: TechTarget

    Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.

  • Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • The Ultimate Guide to Marketing AI

    Sponsored by: Dataiku

    To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.

  • Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)

    Sponsored by: TechTarget

    In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

  • How to Use Intent Monitoring to Maximize Demand Capture

    Sponsored by: TechTarget

    Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

  • How to Use Email Marketing to Nurture Third-party Leads

    Sponsored by: TechTarget

    More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.

  • Moving from Leads to Buying Groups in One Easy Step

    Sponsored by: TechTarget

    In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

  • 3 Big Ideas for Capturing More Demand

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

    Sponsored by: TechTarget

    Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

  • Virtual Event Services: Ensure Success from Recruitment to Follow-Up

    Sponsored by: TechTarget

    Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs and the Role of Awareness in Demand Generation

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Make Lead Scoring and Action Triggers More Accurate

    Sponsored by: TechTarget

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Your Guide to Creating a Marketing Activity Taxonomy

    Sponsored by: TechTarget

    Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Light at the End of the Funnel

    Sponsored by: TechTarget

    Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

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