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  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    Sponsored by: TechTarget

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs & the Role of Awareness in Demand Generation

    Sponsored by: TechTarget

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Make Lead Scoring and Action Triggers More Accurate

    Sponsored by: TechTarget

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Your Guide to Creating a Marketing Activity Taxonomy

    Sponsored by: TechTarget

    Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

  • Building for the Buying Committee

    Sponsored by: TechTarget

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • How to Establish Organizational Alignment for Lead Generation

    Sponsored by: TechTarget

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • Analysis of the Enterprise Marketing Software Suite Options on the Market Today

    Sponsored by: Adobe Inc

    Download this Forrester Wave report for Enterprise Marketing Software Suites to explore the features to look for when choosing your next EMSS, and find out why Adobe, SAS and Salesforce were named as leaders for this market.

  • Light at the End of the Funnel

    Sponsored by: TechTarget

    Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.

  • Compare B2B Marketing Data Providers

    Sponsored by: TechTarget

    Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.

  • Social Media: IT Purchasers get social, marketers play catch up ?

    Sponsored by: ComputerWeekly.com

    IT decision makers are using social media effectively at work, but marketers are playing catch up, according to this research snapshot.

  • The Global ICT Supplier Top 50

    Sponsored by: ComputerWeekly.com

    This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.

  • Tablets in the enterprise: five steps for successful adoption

    Sponsored by: ComputerWeekly.com

    Tablet devices will give enterprises a competitive advantage according to this in-depth report from Booz&Co.

  • The western European Datacentre Market

    Sponsored by: ComputerWeekly.com

    This report extract from BroadGroup assesses the Western European data centre market and the factors driving its growth.

  • Capturing opportunity: Cleantech business booms

    Sponsored by: ComputerWeekly.com

    Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.

  • How Micro-Electro-Mechanical systems are taking over mobile devices

    Sponsored by: ComputerWeekly.com

    In this report extract Juniper Research looks at the growing use of MEMS (micro-electro-mechanical systems) in mobile devices, tables, laptops and notebooks.

  • Briefing: Handheld PCs, smart phones and mobile payments.

    Sponsored by: ComputerWeekly.com

    The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.

  • Unlocking growth potential in emerging markets

    Sponsored by: ComputerWeekly.com

    Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.

  • Ultrabooks & Mobile Computing

    Sponsored by: ComputerWeekly.com

    In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.

  • Tablet & eReaders: strategies and opportunities

    Sponsored by: ComputerWeekly.com

    In this report extract, Juniper Research discusses trends in the market for tablet PCs and eReaders.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • Next-Generation Networking Trends

    Sponsored by: Optus

    In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.

  • Customer experience strategy hinges on insight from analytics

    Sponsored by: [24]7.ai

    The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.

  • Create a Referral Program to Grow Your IT Business

    Sponsored by: ConnectWise

    The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.

  • Scale-out Storage Market Forecast 2010-2015

    Sponsored by: Red Hat

    Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   

  • Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member

    Sponsored by: AT&T Corp

    This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

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