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Lead Management Research

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Advancing High-Tech Inside Sales

    Sponsored by: TechTarget

    Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.

  • IT leadership best practices for CIOs, CTOs and CDOs in Benelux

    Sponsored by: ComputerWeekly.com

    After 17 years Dutch university TU Delft realized its learning management system, was no longer up to scratch it decided in the light of trends such as digital examination. Read about the project to replace one of its core legacy systems here.

  • How A Good Sales Strategy Can Convert Prospects Into Customers

    Sponsored by: Oracle Corporation UK Ltd

    Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act-On Software

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • Sales Intelligence: 28% More Reps Achieving Annual Quota

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act-On Software

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act-On Software

    Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

  • Create a Referral Program to Grow Your IT Business

    Sponsored by: ConnectWise

    The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.

  • The Future of Lead Management: A Step-by-Step Guide

    Sponsored by: LeadLife Solutions

    In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.

  • A Quicker, Simpler Path to Lead Management ROI

    Sponsored by: LeadLife Solutions

    Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.

  • 11 Steps to Successful Lead Nuturing

    Sponsored by: LeadLife Solutions

    Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.

  • 7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management

    Sponsored by: LeadLife Solutions

    Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.

  • Are You Ready for Marketing Automation?

    Sponsored by: Marketo

    Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.

  • Innovative Strategies for Improving Web Conversions

    Sponsored by: Demandbase

    This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.

  • The Definitive Guide to Lead Nurturing

    Sponsored by: Marketo

    The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

  • Three Key Steps to B2B Marketing Optimization

    Sponsored by: Marketo

    In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

  • Sales Intelligence: The Secret to Sales Nirvana

    Sponsored by: IBM

    Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

  • Creating Sales Opportunities with Lead Scoring

    Sponsored by: Genius.com

    Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

  • Grow Your Business with Microsoft Dynamics CRM

    Sponsored by: Microsoft

    View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.

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