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Lead Generation Research

  • A Quicker, Simpler Path to Lead Management ROI

    Sponsored by: LeadLife Solutions

    Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.

  • 11 Steps to Successful Lead Nuturing

    Sponsored by: LeadLife Solutions

    Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.

  • 7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management

    Sponsored by: LeadLife Solutions

    Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.

  • Are You Ready for Marketing Automation?

    Sponsored by: Marketo

    Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.

  • Using Marketing Automation to Increase Your ROI on CRM

    Sponsored by: Marketo

    Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.

  • Innovative Strategies for Improving Web Conversions

    Sponsored by: Demandbase

    This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.

  • Increase Visitor Engagement While Reducing Form Abandonment

    Sponsored by: Demandbase

    Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.

  • The Definitive Guide to Lead Nurturing

    Sponsored by: Marketo

    The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

  • eBook: Building a Business Case for Social CRM and Customer Communities

    Sponsored by: Sirius Computer Solutions

    Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.

  • Three Key Steps to B2B Marketing Optimization

    Sponsored by: Marketo

    In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

  • Sales Intelligence: The Secret to Sales Nirvana

    Sponsored by: IBM

    Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

  • Creating Sales Opportunities with Lead Scoring

    Sponsored by: Genius.com

    Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

  • Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

    Sponsored by: TIBCO Spotfire Division

    This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

  • Sales Prospector Demo

    Sponsored by: Oracle Corporation

    View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.

  • Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

    Sponsored by: Oracle Corporation

    This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

  • How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices

    Sponsored by: Vtrenz, Inc

    Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.

  • Ten Tips for Effective Lead Management

    Sponsored by: Marketo

    Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

  • Oracle Siebel CRM on Demand Analytics Demo

    Sponsored by: Oracle Corporation

    Predictive analysis can allow your company to make better business decisions, faster. Attend this Webcast to learn how you can gain a competitive edge with real-time Oracle Siebel CRM On Demand Analytics.

  • Why CRM? The Business Case for Customer Relationship Management

    Sponsored by: Oracle Corporation

    Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

  • CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness

    Sponsored by: FrontRange Solutions Inc.

    Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.

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