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Lead Generation Research

  • Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Advancing High-Tech Inside Sales

    Sponsored by: TechTarget

    Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.

  • How Inside Sales Wins with "Insider Insights"

    Sponsored by: TechTarget

    Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.

  • Growing Revenue with Smart Marketing

    Sponsored by: SearchCRM

    In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act-On Software

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • Sales Intelligence: 28% More Reps Achieving Annual Quota

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act-On Software

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act-On Software

    Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act-On Software

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • Create a Referral Program to Grow Your IT Business

    Sponsored by: ConnectWise

    The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.

  • The Future of Lead Management: A Step-by-Step Guide

    Sponsored by: LeadLife Solutions

    In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.

  • A Quicker, Simpler Path to Lead Management ROI

    Sponsored by: LeadLife Solutions

    Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.

  • 11 Steps to Successful Lead Nuturing

    Sponsored by: LeadLife Solutions

    Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.

  • 7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management

    Sponsored by: LeadLife Solutions

    Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.

  • Are You Ready for Marketing Automation?

    Sponsored by: Marketo

    Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.

  • Using Marketing Automation to Increase Your ROI on CRM

    Sponsored by: Marketo

    Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.

  • Innovative Strategies for Improving Web Conversions

    Sponsored by: Demandbase

    This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.

  • Increase Visitor Engagement While Reducing Form Abandonment

    Sponsored by: Demandbase

    Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.

  • The Definitive Guide to Lead Nurturing

    Sponsored by: Marketo

    The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

  • eBook: Building a Business Case for Social CRM and Customer Communities

    Sponsored by: Sirius Computer Solutions

    Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.

  • Three Key Steps to B2B Marketing Optimization

    Sponsored by: Marketo

    In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

  • Sales Intelligence: The Secret to Sales Nirvana

    Sponsored by: IBM

    Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

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