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Lead Generation Research

  • Fuze Opens the Aperture to Target More Active Accounts in Their Market

    Sponsored by: TechTarget

    View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.

  • How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

    Sponsored by: TechTarget

    In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.

  • How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

    Sponsored by: TechTarget

    In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

  • Thinking Differently About Data and Reporting

    Sponsored by: TechTarget

    How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.

  • Why Bad Demand Gen Is Holding You Back

    Sponsored by: TechTarget

    Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing

    Sponsored by: TechTarget

    Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.

  • Advancing High-Tech Inside Sales

    Sponsored by: TechTarget

    Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.

  • How Inside Sales Wins with "Insider Insights"

    Sponsored by: TechTarget

    Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.

  • Peer-to-Peer Insights for 2019 Marketing Plans

    Sponsored by: TechTarget

    Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.

  • Capturing More Active Demand: A 4-Step Guide

    Sponsored by: TechTarget

    New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.

  • Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine

    Sponsored by: TechTarget

    With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.

  • Demand Generation in the Age of Intent

    Sponsored by: TechTarget

    While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.

  • 3 Steps to Personalized Selling

    Sponsored by: TechTarget

    Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization

  • Is BANT Killing Your Business?

    Sponsored by: TechTarget

    Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.

  • Growing Revenue with Smart Marketing

    Sponsored by: SearchCRM

    In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • Marketing Automation Software Buying Considerations

    Sponsored by: Act-On Software

    In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

  • Sales Intelligence: 28% More Reps Achieving Annual Quota

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act-On Software

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Best Practices for a Lead Management Strategy

    Sponsored by: Act-On Software

    Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act-On Software

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

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