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Email Marketing Research

  • 50 Best Practices for Email Marketers

    Sponsored by: Salesforce

    Salesforce has assembled 50 tried-and-true tips for successful email marketing in this eBook. Download a copy today to see how you can create emails that resonate with customers and prove their value during uncertain times.

  • Interactive Marketing eBook: It’s all about the Journey

    Sponsored by: SearchCRM

    No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

  • Salesforce Marketing Cloud Takes Customers Personally

    Sponsored by: Salesforce.com

    Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • Top 5 Reasons You Should Dump Your In-House Email Infrastructure

    Sponsored by: Message Bus

    Access this expert e-guide to find 5 reasons why you should dump your in-house email infrastructure.

  • Improving the Success of Your Enterprise's Email Marketing Campaigns

    Sponsored by: Teradata

    This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.

  • Email Deliverability: Getting to Your Customer’s Inbox

    Sponsored by: Teradata

    This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.

  • Top 4 marketing skills for optimum success

    Sponsored by: IBM

    The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.

  • The Master List of Email Delivery Terminology

    Sponsored by: Dyn

    Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.

  • Driving Revenue Through CRM Integration

    Sponsored by: Marketo

    In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.

  • CallPro CRM e-marketing features

    Sponsored by: CallPro CRM

    Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.

  • Seven Email Marketing Refreshes

    Sponsored by: Bronto Software

    This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.

  • How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics

    Sponsored by: Silverpop Systems Inc. an IBM Company

    Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.

  • Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense

    Sponsored by: Silverpop Systems Inc. an IBM Company

    This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

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