Customer Profiles Research
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Digital Experience platforms intensify customer engagement programmes
Sponsored by: TechTarget ComputerWeekly.comDigital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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Three Ways Personas Can Improve ABM Performance
Sponsored by: TechTargetDownload this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Webinar: Who You Gonna Call?
Sponsored by: TechTargetAre you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
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How Sales and Marketing Can Thrive on Real Purchase Intent
Sponsored by: TechTargetMore than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
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Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
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CRM Evolves Towards Digital Customer Engagement
Sponsored by: TechTarget ComputerWeekly.comThis e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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Solution Spotlight: Creating a Strong Customer Experience Management Strategy
Sponsored by: TechTarget Customer ExperienceIn this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.
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Creating a Positive Customer Experience with 15 Steps
Sponsored by: ConvergeOneExplore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
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Social Media Monitoring Long on Promise, Short on Results
Sponsored by: TechTarget Content ManagementEvery company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
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Service Cloud Brings Intuitive UI to Customer Service and Support
Sponsored by: Salesforce.comCall center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
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Customer experience strategy hinges on insight from analytics
Sponsored by: [24]7.aiThe key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
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Driving multichannel engagement with the voice of the customer
Sponsored by: Oracle CorporationIn this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
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The Struggle to Make Multichannel Singular
Sponsored by: TechTarget Customer ExperienceThis expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
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5 Questions Every Marketing Department Should Be Able to Answer
Sponsored by: Salesforce.comAccess this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
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4 Ways to Improve Your Mobile and Social CRM
Sponsored by: TechTarget Customer ExperienceThis expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
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Create a strong, dynamic customer experience
Sponsored by: Hewlett Packard EnterpriseIn this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
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Industry Credentials Insurance
Sponsored by: AzzurriThese top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
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E-Guide: Harnessing Social Analytics
Sponsored by: IBMIn this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
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Presentation Transcript: Eliminate Information Silos and Drive Customer Spend
Sponsored by: InforThe need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
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CallPro CRM e-marketing features
Sponsored by: CallPro CRMDoes your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
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A Proven Roadmap to Business Agility by Industry
Sponsored by: IBMThis ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
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Cross-Channel Commerce: A Consumer Research Study
Sponsored by: Oracle CorporationThe number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
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IBM Smart Analytics System Demo
Sponsored by: IBMThis demo helps customers learn about IBM Smart Analytics System product offerings and benefits.
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Bell Rings in Improved Customer Address Information
Sponsored by: DataFlux CorporationCanada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
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Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
Sponsored by: Pitney Bowes Business InsightGeocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.