Customer Data Management Software Research
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Attain True Market Leadership in a Customer-Driven Age
Sponsored by: Oracle CorporationIn today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
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Achieving Advantage with Operational Customer Data Integration and Management
Sponsored by: IBM Software GroupThis white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.