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Customer Data Integration Research

  • From Disney to dishwashers: Digital CRM to change customer experience

    Sponsored by: SearchCRM

    Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.

  • Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking

    Sponsored by: Microsoft

    This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.

  • Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce

    Sponsored by: MuleSoft

    This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.

  • Calculating Customer Lifetime Value: Analysis to Loyalty

    Sponsored by: Looker

    Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.

  • Take Advantage of Multi-Channel to Improve CEM

    Sponsored by: Five9

    In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.

  • Microsoft Dynamics CRM Release Preview Guide

    Sponsored by: Microsoft India

    In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.

  • Sales Intelligence: 28% More Reps Achieving Annual Quota

    Sponsored by: Salesforce Data.com

    This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.

  • The Journey to Smarter Commerce: Your Customer in Context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Consult the new dictionary for customer experience KPIs

    Sponsored by: Oracle Corporation

    This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.

  • MDM and Data Quality for the Data Warehouse

    Sponsored by: Informatica

    This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.

  • Choosing the Right Master Data Management Solution for Your Organization

    Sponsored by: Informatica

    Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.

  • Effectively Leveraging CRM Analytics

    Sponsored by: MicroStrategy

    This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.

  • Close the Omni-channel Customer Experience Gap

    Sponsored by: IBM

    If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

  • Why the empowered consumer can hinder business success

    Sponsored by: IBM

    Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.

  • Jumpstart your journey to personalized digital marketing

    Sponsored by: IBM

    Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

  • Marketing: Connecting with the Chief Executive Customer

    Sponsored by: IBM

    In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

  • Real-time Personalization: 6 fundamental tips for marketers

    Sponsored by: IBM

    Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

  • HPE Social Enterprise Services

    Sponsored by: Hewlett-Packard Enterprise

    Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.

  • Customer Strategies & Technologies Summit 2014

    Sponsored by: Gartner

    View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.

  • E-Guide: Rethinking WCM for Effective Customer Experience Management

    Sponsored by: Bridgeline Digital

    Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.

  • To Pump up Data Volume, Connect Customer Channels

    Sponsored by: SearchCRM

    In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.

  • Big data and analytics for a holistic customer journey

    Sponsored by: IBM

    In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.

  • Integrate Quickbooks Desktop and Salesforce

    Sponsored by: Scribe Software Corporation

    View this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.

  • A Success Model For CRM Integration

    Sponsored by: Scribe Software Corporation

    Access this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.

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