Customer Data Integration Research
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From Disney to dishwashers: Digital CRM to change customer experience
Sponsored by: TechTarget Customer ExperienceAccess this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
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Consult the new dictionary for customer experience KPIs
Sponsored by: Oracle CorporationThis guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
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MDM and Data Quality for the Data Warehouse
Sponsored by: InformaticaThis executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
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Choosing the Right Master Data Management Solution for Your Organization
Sponsored by: InformaticaLearn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
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Effectively Leveraging CRM Analytics
Sponsored by: MicroStrategyThis expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
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Close the Omni-channel Customer Experience Gap
Sponsored by: IBMIf your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
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Why the empowered consumer can hinder business success
Sponsored by: IBMAccess the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
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Jumpstart your journey to personalized digital marketing
Sponsored by: IBMConsult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
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Marketing: Connecting with the Chief Executive Customer
Sponsored by: IBMIn this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
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Real-time Personalization: 6 fundamental tips for marketers
Sponsored by: IBMAccess this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
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HPE Social Enterprise Services
Sponsored by: Hewlett-Packard EnterpriseSocial networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
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Customer Strategies & Technologies Summit 2014
Sponsored by: GartnerView this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
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E-Guide: Rethinking WCM for Effective Customer Experience Management
Sponsored by: Bridgeline DigitalAccess the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.
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To Pump up Data Volume, Connect Customer Channels
Sponsored by: TechTarget Customer ExperienceIn this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.
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Big data and analytics for a holistic customer journey
Sponsored by: IBMIn the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
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Integrate Quickbooks Desktop and Salesforce
Sponsored by: Scribe Software CorporationView this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.
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A Success Model For CRM Integration
Sponsored by: Scribe Software CorporationAccess this informative white paper to learn how effectively integrating CRM applications into the enterprise can help you turn CRM into a strategic asset, creating actionable advantage for sales and service teams.
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Social Media Meets Analytics: A Roadmap to Customer Insight
Sponsored by: Oracle CorporationThe following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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Break the IT maintenance vs. innovation gridlock
Sponsored by: Hewlett Packard EnterpriseApplications are at the center of today's information intense world. Tune into this video now to learn how to improve efficency, innovation and growth with the right applications. Learn why applications play a key role in the overall strategy of your organization by viewing this helpful webcast now.
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Deepening Customer Experience: Analyzing, Optimizing, and Integrating CEM
Sponsored by: OpenTextIn this E-Guide, learn how to plan and allocate resources for CEM, compare the latest types of customer experience analytics applications, and find out how companies can use CEM technology to craft a single view of the customer.
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7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition
Sponsored by: Limelight Networks, Inc.Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
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HP AllianceOne Partner Program
Sponsored by: Hewlett-PackardIn this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
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Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
Sponsored by: IBMWhile big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
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Aberdeen Report: Understanding the Complexity of B2B Integration: Insights for Mid-Market Leaders“
Sponsored by: IBMCoordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.
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Forrester Consulting Report - Empowered Customers Drive Collaborative Business Evolution
Sponsored by: IBMIn this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
