Customer Data Integration Research
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Service Cloud: New Capabilities Aiming to Unify Fragmented CEM
Sponsored by: Salesforce.comDid you know that 61% of consumers must interact with a company on multiple channels to resolve a customer service issue? And did you also know that Salesforce has brought new capabilities to Service Cloud, aiming to help unify fragmented customer journeys? View this guide to learn about them, it's pricing and availability.
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Customer experience strategy hinges on insight from analytics
Sponsored by: [24]7.aiThe key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
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Omnichannel customer experience takes aim at information silos
Sponsored by: [24]7 Customer, Inc.Omnichannel customer experience strategies break down data silos that have held back multichannel strategies. Read on to learn how to view different channels as part of the bigger picture, gauge your companies investments in each channel, and how the omnichannel approach is presenting a shift in how we think about customer experience management.
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Context-Aware Tech Senses, Responds to Customer Needs
Sponsored by: TechTarget Content ManagementThis expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
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Popular Technologies Enrich Customer Experience Strategies
Sponsored by: TechTarget Customer ExperienceThis expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
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CRM System vs. Spreadsheets for Managing Client Information
Sponsored by: InsightlyThis expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
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Mobile CRM: Conquering the Data Integration Challenge
Sponsored by: MicrosoftWithout an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
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The American Cancer Society's Multichannel Engagement Strategy Success Story
Sponsored by: Oracle CorporationIn this e-guide, you will discover how the American Cancer Society's leadership is implementing a sophisticated multichannel engagement strategy to reach all those passionate about their cause. Download now to uncover how this strategy could be useful in helping your organization create meaningful multichannel engagement with your customers.
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Driving multichannel engagement with the voice of the customer
Sponsored by: Oracle CorporationIn this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
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How to Deliver Mobile and Multichannel Customer Service
Sponsored by: MicrosoftThis expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You'll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders' mobile devices, and much more.
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How In-App Analytics put the "User" in "User Experience"
Sponsored by: Hewlett Packard EnterpriseIn the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
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CRM Analytics: How to Make the Most of Customer Data
Sponsored by: TechTarget Customer ExperienceThe right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
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The Struggle to Make Multichannel Singular
Sponsored by: TechTarget Customer ExperienceThis expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
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5 Questions Every Marketing Department Should Be Able to Answer
Sponsored by: Salesforce.comAccess this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
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Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
Sponsored by: IBMAccess this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
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4 Ways to Improve Your Mobile and Social CRM
Sponsored by: TechTarget Customer ExperienceThis expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
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How Companies Know Which Customers Will Buy—And Who Will Buy More
Sponsored by: TechTarget Customer ExperienceThis expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
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Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
Sponsored by: MicrosoftThis brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
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Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
Sponsored by: MuleSoftThis white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
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Calculating Customer Lifetime Value: Analysis to Loyalty
Sponsored by: LookerTune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
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Take Advantage of Multi-Channel to Improve CEM
Sponsored by: Five9In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
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Microsoft Dynamics CRM Release Preview Guide
Sponsored by: Microsoft IndiaIn this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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Sales Intelligence: 28% More Reps Achieving Annual Quota
Sponsored by: Salesforce Data.comThis survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
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The Journey to Smarter Commerce: Your Customer in Context
Sponsored by: IBMTwo of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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Making the First Mile™ of Business Smarter
Sponsored by: Kofax, Inc.This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
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