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Customer Data Integration Research

  • 2020 Media Consumption Series Infographic

    Sponsored by: ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • 3 ways CRM improves customer experience

    Sponsored by: Fujifilm Recording Media USA, Inc.

    It was a blockbuster year for customer experience vendor acquisitions, led by the $27.7 billion Salesforce-Slack deal -- its biggest ever. Explore some of the more notable acquisitions, as well as how using a CRM can enhance the customer experience, in this expert guide.

  • Empathetic Customer Experience - Changing the Thinking

    Sponsored by: Alchemer

    Check out this webcast from Alchemer to hear VP of Customer Experience at IDC and CEO at Alchemer discuss how to build an empathetic relationship between customers and brands, the importance of technology in strengthening customer experience and driving business outcomes, and more.

  • Video: Alchemer Product Overview

    Sponsored by: Alchemer

    When it comes to customer feedback, collecting it is only the first step. You then must analyze those insights to improve the overall CX. In this brief video, learn about Alchemer’s solution, and how it can help you better utilize feedback throughout the customer journey.

  • 2020 Media Consumption Series Infographic Pack

    Sponsored by: ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • How to Get Started with Sentiment Analysis and Improve Your CX

    Sponsored by: TIBCO

    To extract meaning and value from unstructured data, organizations can use sentiment analysis to parse semantics and raw text and better understand customer emotions and desires. Read this eBook to learn how to get started with sentiment analysis and improve CX.

  • How PIMCO is Scaling their Human Capital with the Power of Digital

    Sponsored by: Fractal

    For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers. Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.

  • Webinar: Who You Gonna Call?

    Sponsored by: TechTarget

    Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.

  • Implications of COVID-19 on cable tv and streaming business

    Sponsored by: Fractal

    Read this blog post to explore the predicted implications of COVID-19 on cable TV and streaming businesses, and how you can develop a differentiated customer management strategy by combining AI and behavioral science.

  • Why You Need Master Data Management —Now

    Sponsored by: TIBCO

    Inside, learn how master data management (MDM) can help you refine your data for optimal data usage. Discover the essential features of a successful MDM software, and explore how MDM can help improve your organization's data quality, business insight, and more.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now

    Sponsored by: TechTarget

    How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

  • AI & Automation: Turning data into insights

    Sponsored by: ComputerWeekly.com

    In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.

  • Why Master Data Management is Critical to the Modern Customer Data Platform

    Sponsored by: Deloitte Consulting LLP

    Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.

  • Managing Customer Data in the GDPR Era

    Sponsored by: GearsDesign

    Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.

  • Transforming Customer Support with Artificial Intelligence Capabilities

    Sponsored by: Zendesk

    Download this e-guide to learn about the evolving role of AI in CRM and how chatbots can help enterprises transform their customer service functions. You'll also uncover how AI technologies use customer data to provide valuable insights into emotions, buying behaviors, identities and more to help you take action.

  • Creating a Positive Customer Experience with 15 Steps

    Sponsored by: ConvergeOne

    Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.

  • The Salesforce Wave Analytics Platform: An Overview

    Sponsored by: Salesforce.com

    In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.

  • Why Retailers Are Implementing Unified Platforms

    Sponsored by: Adyen

    More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • How Automated Contact Services Help One Health Center Reduce Missed Appointments

    Sponsored by: Microsoft

    In this e-guide, discover how to improve communication between contact center agents and customers by integrating an automated contact service.

  • Is Online Video Chat the Path to a Personalized Customer Experience?

    Sponsored by: BoldChat - LogMeIn

    In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • New Salesforce Feature Aimed to Improve Data Accuracy

    Sponsored by: Salesforce

    In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

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