CRM Research
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetJoin Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
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Three Ways Personas Can Improve ABM Performance
Sponsored by: TechTargetDownload this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Digital Experience Management: the next stage for customer experience efforts
Sponsored by: TechTarget ComputerWeekly.comThe interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Avon calling: what happens when lockdown eliminates your business model?
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
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How Sales and Marketing Can Thrive on Real Purchase Intent
Sponsored by: TechTargetMore than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
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Owner’s Manual for the Modern Demand Gen Engine
Sponsored by: TechTargetDownload this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
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Partnering to Accelerate Results
Sponsored by: TechTargetWhether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.
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Inside Sales: It’s Time to Bury Your Cold Contact List
Sponsored by: TechTargetIt’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
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Third-party marketing automation vs. native CRM tools
Sponsored by: TechTarget ComputerWeekly.comThough many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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Top 10 retail technology stories of 2019
Sponsored by: TechTarget ComputerWeekly.comComputer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?
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Emojis, WISE women, and the battle with fake online reviews
Sponsored by: TechTarget ComputerWeekly.comIn this episode, the lead up to an end-of-year General Election has Brian McKenna, Caroline Donnelly and Clare McDonald discussing politicians launching their own emojis, as well as the abuse many female politicians face online. The team also ponders whether online voting could be on the horizon for the UK.
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Power Your Pipeline with Purchase Intent
Sponsored by: TechTargetWith this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
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An Introduction to ABM Scoring
Sponsored by: TechTargetDownload this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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Computer Weekly – 4 June 2019: GDPR one year on – is it working?
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, a year after the EU's General Data Protection Regulation (GDPR) came into force, we assess its progress. Fears of technology are holding back digital healthcare – we look at the tech that's bringing back a human touch. And we examine Microsoft's desktop management tools for Windows 10. Read the issue now.
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Infographic: Top 10 ways to improve Customer Experience
Sponsored by: TechTarget ComputerWeekly.comAs customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
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Decoding ABM: Simple data-driven strategies for successful ABM
Sponsored by: TechTargetLots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
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Infographic: 2019 Europe IT Priorities - Business Applications
Sponsored by: TechTarget ComputerWeekly.comIn this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
Sponsored by: TechTargetAs account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
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Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
Sponsored by: TechTargetHow does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
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The long march of S/4 Hana
Sponsored by: TechTarget ComputerWeekly.comS/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
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The last mile to the individual customer: Sales and marketing software trends
Sponsored by: TechTarget ComputerWeekly.comFrom this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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CW ANZ – September 2018: Get to grips with DevOps
Sponsored by: TechTarget ComputerWeekly.comThe burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.
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Computer Weekly – 12 June 2018: How National Geographic uses tech to captivate its audience
Sponsored by: TechTarget ComputerWeekly.comIn this week's Computer Weekly, we find out how the world-famous National Geographic magazine is adapting to the digital age and using technology to better engage its audience. We ask what Microsoft's $7.6bn acquisition of GitHub means for the open source community. And our latest buyer's guide looks at developer tools. Read the issue now.
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IT Priorities 2018 - What's happening in storage and cloud?
Sponsored by: TechTarget ComputerWeekly.comIn this video, Computer Weekly's editor-in-chief, Bryan Glick, explains what is happening in storage and cloud according to our 2018 IT Priorities survey, taken by over 250 IT decision makers and managers.
