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CRM Research

  • Location-Based Apps and CRM: Convenience vs Privacy Concerns

    Sponsored by: HERE

    This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern.

  • Optimize Sales Performance with Sales Intelligence Tools

    Sponsored by: TechTarget Customer Experience

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • How to Select a CRM Tool

    Sponsored by: Microsoft

    This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.

  • Mobile CRM: Conquering the Data Integration Challenge

    Sponsored by: Microsoft

    Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.

  • The American Cancer Society's Multichannel Engagement Strategy Success Story

    Sponsored by: Oracle Corporation

    In this e-guide, you will discover how the American Cancer Society's leadership is implementing a sophisticated multichannel engagement strategy to reach all those passionate about their cause. Download now to uncover how this strategy could be useful in helping your organization create meaningful multichannel engagement with your customers.

  • Six Signs Your Customer Service Strategy Is Broken

    Sponsored by: Oracle Corporation

    In the "age of the customer" business leaders and decision makers are focusing more than ever on designing customer experiences to attract, engage, and retain finicky consumers. This white paper aims to help CIO's achieve this goal by training them to recognize 6 ineffective customer service strategies.

  • Driving multichannel engagement with the voice of the customer

    Sponsored by: Oracle Corporation

    In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.

  • How to Deliver Mobile and Multichannel Customer Service

    Sponsored by: Microsoft

    This expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You'll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders' mobile devices, and much more.

  • How Does Social Customer Service Affect Contact Centers?

    Sponsored by: Oracle Corporation

    In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.

  • Answering Customer Complaints Gracefully on Social Media

    Sponsored by: Oracle Corporation

    This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on deciding how the organization should interact with customers, which sector of the company should handle these communications, and more.

  • Stay Connected With Customers, Wherever They Roam

    Sponsored by: TechTarget Customer Experience

    In this handbook, one consultant explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, our expert writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers. Explore their points of view as well as three bonus case studies.

  • The Business Benefits of Managing Cyber Risk and Minimizing Unnecessary Data

    Sponsored by: UnitedLex

    Cyber risk management is becoming an increasingly important area of concern as company directors' realize the limitations of insurance. How can you address this risk and instill confidence in your customer engagement? Find out how to enhance your cyber risk management using 4 key strategies.

  • Social Media Customer Service: Where Companies Go Wrong

    Sponsored by: Oracle Corporation

    This exclusive e-guide explores the disconnect between customer service and social media in companies both large and small. Uncover the risks of ignoring customer service on social media, and learn expert tips to get it right.

  • Best Practices for Creating Quota-Busting Sales Reps

    Sponsored by: Oracle Corporation

    Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.

  • 10 Steps to a More Social Contact Center

    Sponsored by: Oracle Corporation

    This expert e-guide reveals the actions you can take to manage social media contact more efficiently. Inside, Donna Fluss, founder of DMG Consulting, explains the benefits and limitations of workforce management systems for social media. Bonus: Discover the 10 steps to create a successful call center social media strategy.

  • SaaS CRM Best Practices

    Sponsored by: Microsoft

    This exclusive e-guide discusses the importance of examining a CRM software vendor's ecosystem before signing on the dotted line. Uncover expert tips on how to negotiate the best SaaS service-level agreement for your enterprise.

  • Best Practices for Boosting Sales and Navigating MSP Pricing

    Sponsored by: Quosal

    In this expert e-guide, discover insights into the sales process and learn how more organized management can help you bust quotas. Also, explore the methods managed service providers leverage—both homegrown and commercial—that help them nail down their pricing calculations.

  • Assessing the Benefits of Social and Cloud-Based CRM Tools

    Sponsored by: Microsoft

    Do the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.

  • Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest

    Sponsored by: Microsoft

    Discover how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses and get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.

  • On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform

    Sponsored by: Oracle Corporation

    Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.

  • CRM Analytics: How to Make the Most of Customer Data

    Sponsored by: TechTarget Customer Experience

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • The Struggle to Make Multichannel Singular

    Sponsored by: TechTarget Customer Experience

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

  • A New Measure of Sales Success

    Sponsored by: TechTarget Customer Experience

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool

    Sponsored by: TechTarget Customer Experience

    Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.

  • 5 Ways Analytics Will Rock Your Sales

    Sponsored by: Salesforce.com

    Access this whitepaper for 5 essential ways data can revamp your sales cycle, and how this translates to new revenue. Read on to ensure you are tapping all the resources at your disposal, and capitalizing on the proper channels for improved revenue.

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