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CRM Research

  • Deliver a Greater Customer Experience with ServiceNow

    Sponsored by: ServiceNow

    View these video to learn how your organization can improve its customer experiences with ServiceNow Customer Service Management.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Customer Experience Executive's Agenda: Minimize Customer Effort Through Intelligent Journey Management

    Sponsored by: Verint Systems

    View this report from Aberdeen to explore the top priorities driving the CX executive's agenda. Review key building blocks firms use to minimize customer effort through intelligent journey management, and get the tools you need to successfully orchestrate your organization's customer journeys.

  • Tech Powering your CX Might be Dragging Revenue

    Sponsored by: The Media Trust

    Unknown third-party code outside of your control can introduce new risks or heighten existing ones. Read on to learn about digital risk scans and how you can reduce digital revenue threats like customer information theft, data leakage, site latency, and more.

  • The Total Economic Impact of Adobe Experience Cloud

    Sponsored by: Adobe Inc

    In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: 4Net

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • The Role Technology Plays in Patient Engagement

    Sponsored by: ServiceNow

    Download this e-guide to learn about the role technology plays in patient engagement and explore the tools most often used by healthcare providers.

  • How to Integrate a Content Personalization Engine

    Sponsored by: Contegix

    A key aspect of the digital experience is getting the right content to the right person at the right time, and a content personalization engine can help. In this guide, explore the benefits of a content personalization engine and review 5 steps for integrating a content personalization engine into your existing CMS.

  • Improve Outcomes with Patient Engagement

    Sponsored by: ServiceNow

    Download this e-guide to learn how healthcare providers are leveraging emerging technologies like AI, IoT, machine learning and more, to improve physician-patient relationships.

  • CRM Special Report

    Sponsored by: Avtex

    CRM has become the cornerstone of successful businesses around the globe, but what exactly do you know about CRM? In this special report, discover some common misconceptions about CRM. Review 4 pivotal questions that determine the success or failure of a CRM framework, and review how to measure the value of your CRM software..

  • Why Cold Prospecting Costs You 50% of Your Deals

    Sponsored by: TechTarget

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • The Roadmap to Transforming the Patient Experience

    Sponsored by: ServiceNow

    Download this infographic to uncover the roadmap to transforming the customer service experience in health IT.

  • Patient Engagement in Healthcare

    Sponsored by: ServiceNow

    Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.

  • Making CX Your Business Differentiator in a Competitive Market

    Sponsored by: Verizon

    View this white paper to learn about common CX challenges altering customer expectations around the globe. Review how instilling a customer-first business culture can jumpstart your CX strategy, and learn how to implement new technology and CX initiatives successfully, while delivering on business value and improving overall customer satisfaction.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • Priority Engine: A Faster Path to More Deals

    Sponsored by: TechTarget

    Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.

  • How CXone Empowers Contact Center Managers

    Sponsored by: NICE inContact

    View this brief video to discover how NICE CXone can help contact center management easily monitor and quickly respond to customer queries while driving agent performance, and decide if CXone is right for your organization.

  • How CXone Empowers Contact Center Agents

    Sponsored by: NICE inContact

    View this brief video to learn how NICE CXone can help your contact center reduce training time, improve agent retention, and streamline true omnichannel interaction.

  • Revolutionizing Constituent Services: From Document Creation To Output

    Sponsored by: Hyland

    Read this case study to learn how—with Content Composer—the Department of Labor and Industry was able to streamline critical customer-focused processes, ultimately improving CX for area residents.

  • Segment Your Data to Reach the Right Prospects

    Sponsored by: Act-On Software

    Read this blog post to learn how marketing automation and segmentation can keep customer personalization simple and effective while also delivering maximized conversion rates.

  • Best Practices for CRM and Marketing Automation Integration and Alignment

    Sponsored by: Act-On Software

    Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.

  • 15 Best Practices for Email Unsubscribes

    Sponsored by: Act-On Software

    Email list churn on average can be anywhere from 25 to 30 percent YOY—meaning marketers need to attract 25 to 30 percent more subscribers annually just to break even. There are ways to abide to unsubscribe requests while still maintaining your audience base. Read this resource to learn 15 best practices to ethically reduce email list churn.

  • Keep Existing Customers to Maximize ROI

    Sponsored by: Act-On Software

    Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.

  • 5 Killer Tips for Creating LinkedIn Posts that Hook Readers

    Sponsored by: Act-On Software

    If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.

  • 63 Digital Advertising Terms Every Marketer Should Know

    Sponsored by: Act-On Software

    If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.

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