ComputerWeekly.com Research Library

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CRM Research

  • A Computer Weekly buyer's guide to customer and employee experience management

    Sponsored by: TechTarget ComputerWeekly.com

    Businesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.

  • Digital Experience platforms intensify customer engagement programmes

    Sponsored by: TechTarget ComputerWeekly.com

    Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.

  • Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.

  • Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.

  • 10 Best Practices for Integrating Your Customer Data

    Sponsored by: TIBCO

    In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.

  • Infographic: 5 differences between call centers and contact centers

    Sponsored by: TechTarget ComputerWeekly.com

    Call centers and contact centers provide customer service in different ways. Decision-makers should understand which option best fits their organization's needs to optimize CX. Download our exclusive infographic to find out what is the difference between call center vs contact center.

  • How to Get Started with Sentiment Analysis and Improve Your CX

    Sponsored by: TIBCO

    To extract meaning and value from unstructured data, organizations can use sentiment analysis to parse semantics and raw text and better understand customer emotions and desires. Read this eBook to learn how to get started with sentiment analysis and improve CX.

  • Compare The Capabilities Of Legacy MDM Vs. Connected Customer 360

    Sponsored by: Reltio

    Having a 360-degree view of your customers is crucial to delivering the personalized, consistent experiences they expect. But if you’re using a legacy MDM, doing that can feel impossible. Learn how using a cloud-native data management platform can make it easier to create the experiences your customers want in this technology brief.

  • Making Sense of B2B Purchase Intent Data and Putting It to Use

    Sponsored by: TechTarget

    Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

  • Content Strategy and Operations: Planning Assumptions 2021

    Sponsored by: TechTarget

    To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.

  • SiriusDecisions Research Brief: The Buyer Signals Framework

    Sponsored by: TechTarget

    In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.

  • Intent Data: Unlocking Revenue Growth

    Sponsored by: TechTarget

    Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.

  • Computer Weekly – 15 December 2020: How security will be different after Covid-19

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, the world of cyber security will probably never return to its pre-pandemic state – we look ahead. The combination of remote working and streaming video is putting extra strain on networks. And we look at how digital transformation is changing the way contact centres are run. Read the issue now.

  • Evolving Persona Thinking to Win More Business

    Sponsored by: TechTarget

    Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.

  • Three Ways Personas Can Improve Your ABM Performance

    Sponsored by: TechTarget

    Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

  • Avon calling: what happens when lockdown eliminates your business model?

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.

  • How Sales and Marketing Can Thrive on Real Purchase Intent

    Sponsored by: TechTarget

    More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

  • Owner’s Manual for the Modern Demand Gen Engine

    Sponsored by: TechTarget

    Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.

  • Partnering to Accelerate Results

    Sponsored by: TechTarget

    Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.

  • Computer Weekly – 2 August 2022: How to create a datacentre capacity plan

    Sponsored by: TechTarget ComputerWeekly.com

    In this week's Computer Weekly, planning datacentre capacity is a growing challenge – we ask the experts for the latest best practice. Victims of the Post Office IT scandal explain why they think they were targeted for speaking out. And we look at the digital skills gap in retail and find out how employers can source talent. Read the issue now.

  • Real-time analytics possible fuel for post Covid pandemic growth

    Sponsored by: TechTarget ComputerWeekly.com

    Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • 2020 Media Consumption Series Infographic

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • Digital experience focus broadens to encompass employees

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

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