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CRM Best Practices Research

  • Digital Experience platforms intensify customer engagement programmes

    Sponsored by: TechTarget ComputerWeekly.com

    Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • 2020 Media Consumption Series Infographic Pack

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • Digital experience focus broadens to encompass employees

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

  • Digital Experience Management: the next stage for customer experience efforts

    Sponsored by: TechTarget ComputerWeekly.com

    The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.

  • Owner’s Manual for the Modern Demand Gen Engine

    Sponsored by: TechTarget

    Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.

  • Inside Sales: It’s Time to Bury Your Cold Contact List

    Sponsored by: TechTarget

    It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.

  • Third-party marketing automation vs. native CRM tools

    Sponsored by: TechTarget ComputerWeekly.com

    Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.

  • Infographic: Top 10 ways to improve Customer Experience

    Sponsored by: TechTarget ComputerWeekly.com

    As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.

  • Decoding ABM: Simple data-driven strategies for successful ABM

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • CRM Evolves Towards Digital Customer Engagement

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • 2020 Media Consumption Series Infographic

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • Digital experience focus broadens to encompass employees

    Sponsored by: TechTarget ComputerWeekly.com

    This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.

  • Infographic: Top 10 ways to improve Customer Experience

    Sponsored by: TechTarget ComputerWeekly.com

    As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.

  • CSM Essentials Guide: Advanced self-service platforms open new customer frontiers

    Sponsored by: ServiceNow

    Gartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms

  • AI and automation in customer service: Is it too good to be true?

    Sponsored by: ServiceNow

    Technological advancements are transforming traditional customer service departments and call centers into multidimensional corporate forces. Learn how AI, chatbots, process automation and predictive analytics is affecting customer service and the future of the enterprise.

  • Customer service technologies revolutionize CX engagements

    Sponsored by: ServiceNow

    Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • CIO Stories of Driving Digital Transformation in Today's World

    Sponsored by: ServiceNow

    How do CIOs achieve digital transformation? Read this white paper to learn how your organization can unlock its digital potential by gleaning expert insight from leading C-suite executives.

  • Sentiment analysis software takes social media monitoring to new level

    Sponsored by: TechTarget Content Management

    AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.

  • The Customer Engagement Benefits of CRM Tools

    Sponsored by: Microsoft

    In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so. Then, uncover how CRM tools can improve much more than just customer engagement.

  • The CRM Market Today

    Sponsored by: Microsoft

    In this e-guide, uncover how Microsoft is establishing new incentives and compensation strategies to better align field sales and channel partners, and how (and why) Microsoft is planning to focus its future on Dynamics 365, AI and digital transformation. Plus, learn how new CRM tools are revolutionizing engagement.

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