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CRM Analytics Research

  • Real-time analytics possible fuel for post Covid pandemic growth

    Sponsored by: TechTarget ComputerWeekly.com

    Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • 2020 Media Consumption Series Infographic Pack

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • Owner’s Manual for the Modern Demand Gen Engine

    Sponsored by: TechTarget

    Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.

  • Partnering to Accelerate Results

    Sponsored by: TechTarget

    Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.

  • Inside Sales: It’s Time to Bury Your Cold Contact List

    Sponsored by: TechTarget

    It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • Decoding ABM: Simple data-driven strategies for successful ABM

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now

    Sponsored by: TechTarget

    How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

  • A Computer Weekly Buyer's Guide to Customer Experience

    Sponsored by: TechTarget ComputerWeekly.com

    Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.

  • Geospatial intelligence on the move

    Sponsored by: TechTarget ComputerWeekly.com

    By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

  • Real-time analytics possible fuel for post Covid pandemic growth

    Sponsored by: TechTarget ComputerWeekly.com

    Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.

  • A Computer Weekly e-Guide to CRM

    Sponsored by: TechTarget ComputerWeekly.com

    We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

  • 2020 Media Consumption Series Infographic

    Sponsored by: TechTarget ComputerWeekly.com

    Here they are, the final results of our 2020 Media Consumption Series all packaged together. We take a dive in to the who, what, why, where, when, and how the IT sector consumes all forms of digital media and more. Answering questions such as why sales reps with data driven intent get the best response rates and what subject lines get the open?

  • CRM enters maturity as customer experience custodian

    Sponsored by: TechTarget ComputerWeekly.com

    CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

  • CSM Essentials Guide: Where customer service and experience intersect

    Sponsored by: ServiceNow

    In this expert guide, learn how customer service technologies have evolved since they first emerged and why they’re so important to your overall strategy.

  • AI and automation in customer service: Is it too good to be true?

    Sponsored by: ServiceNow

    Technological advancements are transforming traditional customer service departments and call centers into multidimensional corporate forces. Learn how AI, chatbots, process automation and predictive analytics is affecting customer service and the future of the enterprise.

  • Customer service technologies revolutionize CX engagements

    Sponsored by: ServiceNow

    Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service

  • Create a Great CX Strategy in 6 Steps

    Sponsored by: FourNet

    How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.

  • Improving the Customer Experience Journey with Analytics

    Sponsored by: ConvergeOne

    Explore why customer service can be the biggest component of customer retention and how companies applied AI, machine learning and predictive analytics to help provide better customer service.

  • Sentiment analysis software takes social media monitoring to new level

    Sponsored by: TechTarget Content Management

    AI, BI and big data coupled with social media sentiment analysis tools show potential for marketing automation and next-generation sales.

  • Patient engagement strategy heavily influences tech investment

    Sponsored by: Salesforce.com

    Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.

  • A Look at 5 Contact Center Automation Tools

    Sponsored by: Genesys

    In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.

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