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CRM Analytics Software Research

  • How to Market in the Right Moment with the Right Message

    Sponsored by: 24/7 Customer Inc

    Today's customers expect personalized interactions. With artificial intelligence (AI), machine learning and predictive analytics leading to automated 1-on-1 experiences, this becomes possible at-scale. Discover how current personalization attempts can miss the mark.

  • Boosting Omnichannel Sales with Data-driven Marketing

    Sponsored by: Reltio

    Discover how cloud-based, data-driven applications can help your marketing and sales team by blending internal and third-party data without sapping IT resources.

  • Patient engagement strategy heavily influences tech investment

    Sponsored by: Salesforce.com

    Patient engagement is widely considered as a critical component of achieving high-quality care. Inside this expert guide, uncover survey results from the purchasing intentions survey by TechTarget and CHIME, the influence of patient engagement on tech investments and value-based reimbursement, and how IoT and CRM can enhance patient care.

  • Bright Ideas: Line of Business (IT)

    Sponsored by: Zendesk

    Discover how companies like Xerox and L'Oreal adapted and refined their customer support offerings to help with their workforce and IT struggles.

  • The Total Economic Impact™ Of Zendesk

    Sponsored by: Zendesk

    Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.

  • Cloud CRM Software: Vendor Comparison Report

    Sponsored by: Zendesk

    According to Gartner, over 85% of customer service and support software will be delivered on a cloud-based model by 2019. In this Gartner report, compare strengths and weaknesses of cloud CRM software from top vendors including CRMNEXT, Microsoft, Oracle, Salesforce and many more.

  • A New Measure of Sales Success

    Sponsored by: TechTarget

    Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.

  • Contextual Marketing: Stop Neglecting your Audience

    Sponsored by: Tealium

    With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.

  • Delivering Analytically Injected Digital Personalization for Online and Offline Data

    Sponsored by: SAS

    This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.

  • Geospatial intelligence on the move

    Sponsored by: ComputerWeekly.com

    By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

  • Maximizing Moments of Truth: Optimizing Customer Interactions

    Sponsored by: SAS

    The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.

  • A Look at 5 Contact Center Automation Tools

    Sponsored by: Genesys

    In this expert e-guide, learn about what you need to consider when making contact center purchasing decisions, 5 contact center automation tools to know, and the top 5 benefits of speech analytics.

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Sponsored by: Salesforce

    Inside this Forrester Research Report, discover the 13 most significant B2C vendors. See how they've been scored, and how each measures up to help e-commerce and channel strategy professionals make the right choice.

  • Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers

    Sponsored by: Twilio

    Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • 5 Ways Every Sales Rep Can Accelerate Success with Analytics

    Sponsored by: Salesforce.com

    This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.

  • Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions

    Sponsored by: Cloudera

    Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.

  • 5 Must-Have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

  • Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges

    Sponsored by: SAP

    Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.

  • Customer Experience Analytics: Delivering More Personalized Customer Service

    Sponsored by: zendesk (bime by)

    In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.

  • How an Entertainment Company Improved Marketing with Advanced Analytics

    Sponsored by: Intel Corporation

    This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.

  • Australian Digital Experience Report

    Sponsored by: SAP

    76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.

  • Why Omnichannel Experience Delivery is a Full Contact Sport

    Sponsored by: Genesys

    Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.

  • Sales Intelligence: Efficiently Gain Insights into Customer Data

    Sponsored by: IBM

    How can you encourage a data-driven sales team without wasting time sifting through volumes of irrelevant information? This expert e-guide discusses the sales intelligence strategies that several companies have implemented to efficiently gain actionable insights into customer data and drive sales.

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