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  • 15 Best Practices for Email Unsubscribes

    Sponsored by: Act-On Software

    Email list churn on average can be anywhere from 25 to 30 percent YOY—meaning marketers need to attract 25 to 30 percent more subscribers annually just to break even. There are ways to abide to unsubscribe requests while still maintaining your audience base. Read this resource to learn 15 best practices to ethically reduce email list churn.

  • 2014 IT Budget Benchmark

    Sponsored by: ComputerWeekly.com

    IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.

  • 3 Data-Based Ways to Improve ABM Now

    Sponsored by: TechTarget

    Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • 3 Steps to Personalized Selling

    Sponsored by: TechTarget

    Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization

  • 4 Transformative Best Practices for Future-Ready Customer Service Experiences

    Sponsored by: ServiceNow

    In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.

  • 5 Killer Tips for Creating LinkedIn Posts that Hook Readers

    Sponsored by: Act-On Software

    If you're in B2B marketing, then you may already know that LinkedIn is where your customers are connecting, communicating, and reading content. But, do you know how to optimize your content to grab their attention? Read this resource for 5 killer tips on creating LinkedIn posts that hook readers and attract new customers.

  • 5 Lessons Your Business Can Learn from Business Process Automation Leaders

    Sponsored by: K2

    To improve your own company's strategy, discover 5 ways trailblazing organizations are approaching business process automation differently.

  • 5 Reasons Why Marketing Automation Software Implementations Fail

    Sponsored by: Act-On Software

    Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.

  • 5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers

    Sponsored by: Act-On Software

    Read this resource for 5 ways you can use marketing automation to capture leads in the 150 moments per day that the average millennial checks their smartphone.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • 63 Digital Advertising Terms Every Marketer Should Know

    Sponsored by: Act-On Software

    If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • A clearer horizon. Do CIOs have more clarity about cloud computing?

    Sponsored by: ComputerWeekly.com

    This research from management consultants, Xantus, shows that while there is still a lack of clarity and a reluctance to fully commit to the cloud, there is a general acceptance from CIOs of the benefits and a growing commitment to develop those benefits.

  • 10 tips to integrate mobile and social marketing

    Sponsored by: IBM

    In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.

  • 11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement

    Sponsored by: IBM

    Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • 5 Steps toward Disaster Preparedness

    Sponsored by: Cisco Systems, Inc.

    For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.

  • 5 Tips For Setting Measurable Social Media Goals

    Sponsored by: MarketWired

    While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act-On Software

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act-On Software

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • 6 Steps to Smashing Silos in Your Business

    Sponsored by: Teradata

    This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.

  • 8 Ways To Build Your Brand Using Social Media

    Sponsored by: MarketWired

    Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.

  • 9 Steps to Building a Business Case for B2B Integration

    Sponsored by: IBM

    Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.

  • A Beginner’s Guide to Partner Marketing with Content Syndication

    Sponsored by: TIE Kinetix

    B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.

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