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  • 15% of customer service interactions will be handled by AI in 2021

    Sponsored by: TechTarget

    15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

  • 3 Apps Critical to Financial Services

    Sponsored by: Mendix

    With 72% of banking users accessing services and products through mobile platforms, an overwhelming 67% found their experiences unsatisfactory due to poor interfaces and functionality. Download this digital guide to review 3 types of applications financial services need to enhance their product, service, and end-user experience.

  • 3 Big Ideas for Capturing More Demand

    Sponsored by: TechTarget

    Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.

  • 4 Transformative Best Practices for Future-Ready Customer Service Experiences

    Sponsored by: ServiceNow

    In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.

  • 5 Principles for Enterprise Architects

    Sponsored by: Mendix

    The emergence of wide-ranging tools like cloud, mobile IoT, and analytics has put organizations in a place where they need personnel to effectively lead the implementation. Download the 5 principles of a strong enterprise architect in order to understand digital priorities and how to support them.

  • 5 Ways Your Online Event Can Go Wrong (And How to Fix It)

    Sponsored by: PGi

    Whether it’s a webinar or webcast, an online event is one of the smartest ways to connect with your audience. But not all online events are created equal. Your results will only be as good as the tools you’re using. In this infographic, explore 5 of the most common problems people face when producing an event so you can be prepared to fix them.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • 7 Ways to Boost Webinar Engagement & Results

    Sponsored by: PGi

    63% of people are willing to spend up to 60 minutes watching a webinar, according to a recent survey. However, it is essential to keep your audience engaged in your presentation. In this interactive resource, explore 7 tips to keep your webinar audience coming back for more.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • A clearer horizon. Do CIOs have more clarity about cloud computing?

    Sponsored by: ComputerWeekly.com

    This research from management consultants, Xantus, shows that while there is still a lack of clarity and a reluctance to fully commit to the cloud, there is a general acceptance from CIOs of the benefits and a growing commitment to develop those benefits.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 10 tips to integrate mobile and social marketing

    Sponsored by: IBM

    In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.

  • 11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement

    Sponsored by: IBM

    Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • 5 Steps toward Disaster Preparedness

    Sponsored by: Cisco Systems, Inc.

    For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.

  • 5 Tips For Setting Measurable Social Media Goals

    Sponsored by: MarketWired

    While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.

  • 5 Ways Marketing Automation Can Optimize & Grow Your Business

    Sponsored by: Act-On Software

    Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act-On Software

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • 6 Steps to Smashing Silos in Your Business

    Sponsored by: Teradata

    This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.

  • 8 Ways To Build Your Brand Using Social Media

    Sponsored by: MarketWired

    Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.

  • 9 Steps to Building a Business Case for B2B Integration

    Sponsored by: IBM

    Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.

  • A Beginner’s Guide to Partner Marketing with Content Syndication

    Sponsored by: TIE Kinetix

    B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.

  • A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation

    Sponsored by: IBM

    This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed.

  • A Marketing Pilot for FTTH Network Rollout

    Sponsored by: ECI Telecom

    Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.

  • A New Model for Healthcare Transformation

    Sponsored by: DellEMC and Intel®

    This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.

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