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Advertising Industry Research

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Why B2B Marketers Can't Afford to Ignore Digital Advertising

    Sponsored by: TechTarget

    In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.

  • eGuide:Mitigating malicious advertisement malware

    Sponsored by: SearchSecurity.com

    More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.

  • Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services

    Sponsored by: AT&T Corp

    Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.

  • Addressable Advertising Opportunities for Network Operators

    Sponsored by: Motorola, Inc.

    This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.

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