Advertising Industry Research
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eGuide:Mitigating malicious advertisement malware
Sponsored by: TechTarget SecurityMore than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
Sponsored by: AT&T CorpTurn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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Addressable Advertising Opportunities for Network Operators
Sponsored by: Motorola SolutionsThis paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.