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  • The Surprising Power of Online Experiments

    Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.

  • Optimizely Stats Engine

    Today's leading digital businesses are dominating the market by taking advantage of experimentation to improve their digital products, online commerce, and marketing campaigns. See what Harvard Business professionals are raving about, and explore how this essential software is changing the game by separating the professionals from the amateurs.

  • The Big Book of Experimentation

    With Optimizely's experimentation software, businesses are delivering consistent and quality results. In this comprehensive e-book, see the success stories of leading brands who have used Optimizely to boost their revenue, improve lead quality, and beat the odds.

  • The What and How of Digital Competitiveness

    Turn incremental improvements into outstanding profits with enterprise-wide experimentation. Read below to see how you could increase your profitability fivefold and join multi-billion-dollar corporations at the top.

  • Drive Quality and Velocity with Feature Flags

    Download this white paper to learn about the Optimizely Full Stack, which combines product experimentation and feature flag management to enable product development teams to prove the impact and reduce the risk of every release.

  • Getting Started With Product Experimentation

    In this whitepaper, explore the premise of experimentation-driven development. By adopting experimentation you can eliminate and uncertainty or guesswork in your development process, and create the feedback loop your teams need to quickly make the best decisions for your products.

  • Bringing an Experimentation Mindset to Personalization

    Learn how your organization can benefit from delivering more impactful and personalized experiences through experimentation strategy.

  • Build vs. Buy: Implementing the Right Experimentation Solution

    Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.

  • Online Shopping Trends

    In this report, explore trends in consumer shopping habits, the challenges of shopping online, and the opportunity for personalization in the customer journey to help your business drive growth.

  • The Business-Critical Impact of Experimentation

    Learn how retailers are prioritizing their investments in their testing programs to drive business growth.

  • A Culture of Success: Adopting Experimentation in the Travel Industry

    Learn how travel organizations are implementing experimentation platforms to improve their overall customer experience.

  • No More Digital Guesswork: Generate Product & Marketing Insights

    Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.

  • How to Succeed with Digital Experimentation

    To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.

  • Optimizely Guide Book

    There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.

  • Optimizing Your Online Store

    While there's no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on experience optimization. Find out how experience optimization can help your organization to improve key retail metrics, including purchases, average order value, revenue and more.

  • The Ultimate Optimization Guide for Travel Companies

    Website optimization is crucial for amplifying bookings, cross-sales, and ancillary purchases—especially for travel companies. Download this white paper to learn how you can boost revenue and create a better CX with website optimization.

  • Thriving in the Era of Personalization 5 Personalization Success Strategies for Retailers

    In order to compete in E-commerce, personalization of the customer experience is imperative. However, there are certain challenges that can prevent retailers from personalizing the customer experience. Read this case study to learn more strategies that you can use to personalize your customer experience and scale your business.

  • Software Testing Pitfalls and How to Avoid Them

    This 35-page e-book breaks down several A/B testing pitfalls and tips on how to avoid them in your own experimentation program. Read on to see the topics covered, including the perils of experimenting with the wrong metrics and measuring experiment velocity.

  • The Complete Guide to Optimizing Demand Generation

    How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.

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