All Research Sponsored By:Informa TechTarget
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Hybrid Cloud Storage: The Bridge Between Sites
Have your storage priorities shifted as the year progresses during the COVID-19 pandemic? Let us know in our multiple-choice storage survey and you'll get access to 5 free guides on topics like the hybrid cloud, NVMe, multi-cloud management, and more.
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Webinar: Who You Gonna Call?
Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Who You Gonna Call?
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
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Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
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How to Use Email Marketing to Nurture Third-party Leads
More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
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Moving From Leads to Buying Groups in One Easy Step
In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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3 Big Ideas for Capturing More Demand from Your Market
Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
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How Sales and Marketing Can Thrive on Real Purchase Intent
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
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SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
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Virtual Event Success— from Recruitment to Follow-Up
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
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Owner’s Manual for the Modern Demand Gen Engine
Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
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Buying BANT Important considerations when sourcing high-quality leads externally
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
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Billion Dollar Blindness
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
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Partnering to Accelerate Results
Whether it’s to fill short-term gaps, raise you over a barrier, or serve as a bridge across territory you always need to avoid, building the right partnerships can elevate your value delivery and demand gen strategy. Download “Partnering to Accelerate Results” to learn how to create partnerships that can help you reach your goals.
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Inside Sales: It’s Time to Bury Your Cold Contact List
It’s a common industry practice to focus primarily on prospects who match a specific persona or job title—but is that really the best method? According to recent research, the answer is no. Download this resource to learn how you can refocus your efforts and get more leads by homing in on prospects with recent, relevant, pre-purchase activity.
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Account-Based Marketing Will Fail Without Organizational Alignment
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
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Part 7: Lead Scoring and Action Triggers
Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.
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Part 5: Building for the Buying Committee
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
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Part 6: Marketing Channels, Programs and Campaigns
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
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Part 4: Establish Organizational Alignment
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Audit Your Demand Generation Success: Part 3
Download this demand generation guide to understand the 4 stages of demand generation and the KPIs that go with them.
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Document Your Ideal Customer Profile (ICP)
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
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Map Content to the Buyer’s Journey
Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.