All Research Sponsored By:Informa TechTarget
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Getting the most from your collaboration tools
To help you get a fresh start in 2021, the experts at SearchContentManagement have put together a new guide that offers tips on Getting the most from your collaboration tools, and preventing common problems like findability and content sprawl. Grab your copy today after a brief survey.
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The Quest for Stronger Engagement
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
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Intent Data: Unlocking Revenue Growth
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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Focusing on the 3 Ps for ABM Revenue at Scale
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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Evolving Persona Thinking to Win More Business
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
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Driving Short-Term Quota Attainment by Aligning Marketing to Sales
Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
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Demand and Account-Based Marketing: Planning Assumptions 2021
Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
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3 paths to more productive revenue capture in a changing interaction landscape
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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Why More High-Performance Companies Are Depending on Intent Data
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
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Expert Webinar: Closing the Loop on ABM Revenue in 2021
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
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Today’s Market Realities Require New Demand Gen Strategies
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
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Using Intent Data for Effective Persona Development in ABM
In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
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3 C’s for Understanding Real Intent Data: Context, Content and Contacts
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
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Evolving Persona Thinking to Win More Business
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
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Three Ways Personas Can Improve ABM Performance
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Secret Ingredient For Revenue Growth
Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
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Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
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Because Your MQLs Just Won’t Cut It
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
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Use Intent Data to Adapt Account Strategies in a Shifting Market
Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
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How Intent Data Impacts Tech Buying and Selling in Today’s Market
In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
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Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies
This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.
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Planning your post-COVID-19 collaboration strategy
With COVID-19, many organizations have postponed investment plans, and instead shifted focus to transitioning to remote work quickly. What about your organization? Tell SearchContentManagement in their brief-multiple-choice survey. Click here to get started.
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How to Use Purchase Intent to Refocus ABM Priorities
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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Billion Dollar Blindness
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
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The Science of Cross-Sell and Upsell
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.