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Many manufacturers have tried to address the need for centralized information with their own home grown “quoting tools” or glorified spreadsheets. These tools are effective to a certain degree, but their inadequacies become stark when any customized quoting or changes to product portfolio are required.

This is where effective and modern selling software such as Configure-Price-Quote (CPQ) comes into play. Sales quoting for configured products is nothing new, but with the rise of digital native buyers who demand information upfront, the importance of CPQ and its centrality to achieving efficient growth is starting to get noticed by manufacturers.

Read on to understand the key drivers of CPQ adoption.