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As organizations contemplate phasing out web browser cookies, many have to reevaluate how their marketing teams deal with audience targeting, engagement, personalization and more.

More importantly, leaders must decide how to manage privacy policy and consent management. So, how can you better approach cookieless marketing and effectively build a first-party data strategy?

Access this article to learn more and gain insight into the fundamentals enterprises should consider including:

• Personalizing for impact
• Putting CX front and center
• And 5 more

Vendor:

Adobe

Posted:

Feb 8, 2023

Published:

Feb 8, 2023

Format:

HTML

Type:

Blog