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As buyers increasingly go through a self-service, digital buying process, the role of content in that process has become all the more important.

When it comes to content planning – whether it be audience needs, topic identification, or adjustments to your strategy – you can’t afford to guess.

In this infographic, explore how to use data to shape an effective content plan – from what data sources to use to best practices.

Vendor:

Enterprise Strategy Group

Posted:

Mar 14, 2023

Published:

Mar 14, 2023

Format:

HTML

Type:

Infographic